Airbus-Boeing Rivalry: Lessons in Strategic Planning

The Boeing-Airbus competition is a good case study for best-practices in strategic planning – writes Biz Coach Terry Corbell.
By: Terry Corbell
Biz Coach Terry Corbell
Biz Coach Terry Corbell
Aug. 31, 2009 - PRLog -- U.S. businesses can learn valuable lessons from the Boeing-Airbus competition, according to business-performance consultant and columnist, Biz Coach Terry Corbell.

He includes his analysis in his column entitled, "Airbus-Boeing Rivalry: Lessons in Strategic Planning.” It is published on The Biz Coach:, “Proven Solutions for Maximum Profits.”

Mr. Corbell, as a Seattle-based business-coaching columnist, has observed the see-saw competition for several years. He doesn’t believe either company has exhibited stellar strategic planning.

“The Boeing and Airbus quests for dominance have been quite a roller-coaster ride for both with no end in sight,” predicts Mr. Corbell. “The history of their competition provides a good case study for best-practices in strategic planning.”

How can a smaller business capitalize on the Boeing-Airbus case study and maximize performance with strategic planning?

“Strategic planning starts with a SWOT analysis: Analyzing your internal strengths, weaknesses along with your external opportunities and threats,” The Biz Coach explains. “There are 10 categories of strengths and weaknesses that need to be examined.”

Mr. Corbell’s column also advises assessing six external factors. They range from socio-cultural to politics.

“Once the SWOT analysis has been completed, you can develop and implement your strategic plan,” he writes.

He also discloses his “do’s” and “don’ts” of strategic planning.

The profit professional has systems and strategies to relieve a company's financial stress, which includes a financial turnaround program on a pay-for-performance basis. Mr. Corbell provides complete solutions for a small retainer and one percent of the net-profit increase.

As a business-performance consultant, Mr. Corbell has written 450+ business-coaching columns since 2001 for several media Web sites. He currently writes an Internet business-coaching column, The Biz Coach, for the Money News page at Seattle's KIRO, the "2009 National Edward R. Murrow Award Winner for Overall Excellence."

He is a member of Society of American Business Editors and Writers (SABEW).

Many of Mr. Corbell’s business-coaching columns are being updated and archived on his Web site:  The Biz Coach, “Proven Solutions for Maximum Profits.” The site was developed by Solid Technology of Portland.

Mr. Corbell is a business-performance consultant and is managing member of CMS Associates LLC,

Mr. Corbell was honored when The New York Times featured him twice. For some of his other business tips, simply Google each of these headlines:

• Been There... Done That... Here's How

• Advice on Taking an Entrepreneurial Leap

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Terry Corbell, The Biz Coach, is a profit professional and business-performance consultant. He is a longtime media columnist, and publishes performance-enhancing strategies at, "Proven Solutions for Maximum Profits."
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Tags:Swot Analysis, Strategic Planning, Best Practices, Marketing
Industry:Business, Aerospace, Defense
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