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Suddenlink Harnesses New Technology for Door-to-Door Sales Efficiency
Realtime Results developed revolutionary door-to-door software for the cable company
Realtime Results delivers instant mobile order management and processing software that runs on most handheld, PDA phones.
“In the communications industry, door-to-door has been a very effective but expensive residential sales channel. It only made sense to leverage emerging technologies to make the process more efficient, cost effective, and easier on our customers and agents,” said Suddenlink Chief Marketing and Sales Officer Jerry Dow. “Using the Realtime Results solution, our residential sales reps now spend more time selling and less time processing paper work. As a result, they have been able to knock on 37 percent more doors in a day, while back office call times have been shortened by as much as 40 percent.”
Dow added: “For years managing door-to-door sales has been hit or miss. Our door-to-door sales reps can now log in from home for their assignments and hit the ground running, without the hassle of punching a clock or handling massive amounts of paper. This platform records performance automatically and lets managers construct realistic goals from remote. The Realtime Results software makes our people much more goal-oriented and their efforts measurable.”
The Realtime Results application also enables sales representatives to complete credit checks and order processing electronically through its back office support and integration with Suddenlink’s billing systems. Another noteworthy feature of the software includes GPS tracking capabilities. Suddenlink can verify the activities of its sales force and where that activity occurs. This reporting enables accurate field management and arms Suddenlink with fraud prevention tools. The GPS tracking also helps efficiency standards because it can optimize route assignments, so the sales force can get to their next lead quicker.
Tom Wheeler, Vice President of Sales and Business Development, is guiding the effort for Realtime Results.
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Realtime Results (www.realtimeresults.com)