Boutique Brighton opticians, Frames in the Lanes reveals winner of ‘Face of Frames 2009’

Aug. 21, 2009 - PRLog -- Alex who is from Hove, will not only feature in the shop’s promotional materials but also wins some fantastic prizes including designer spectacles from Brighton duo Booth and Bruce, a choice of stylish sunglasses and a day’s pampering from Spruce in Kemp Town.

The winner was announced at an event to celebrate Frames in the Lanes first year anniversary and was attended by competition finalists, customers, partners, friends and local media. The judges made their shortlist earlier in the week and were impressed with many of the entrants, some of which came from across Sussex and London.

Paul Soper, Booth and Bruce:
“Frames in the Lanes have set themselves apart by developing a unique idea which has provided a great way to engage customers and visitors to the shop whilst at the same time raising money for Pride. It’s been fun to review the entrants and the judges feel we have chosen the right ‘face’ for the shop’s funky designer image.”

The competition was launched on Friday 9th July and invited entrants to go into the shop on Meeting House Lane and have their photo taken wearing some designer frames. The idea behind it was to raise the profile of the shop both locally and online, to promote footfall and encourage new visitors to the shop and to generally provide an interesting way to interact above and beyond the usual advertising methods.

Co-owners Bernadette Fitzsimons and Freya Huntley are delighted with the results of the competition which attracted over a hundred entrants, and with their new model who had some initial promotional shots taken prior to and during the champagne reception. They now plan to potentially run it as an annual event.

Bernadette comments:
“We’ve got a great range of stylish and quirky frames and so we wanted a way to promote our products that reflected our ‘boutique’ ethos. We pride ourselves on fantastic customer service and I think the competition has demonstrated that we are willing to look at all kinds of ways to make customer and visitors to the shop feel special. Working with Alex by featuring him. rather than fashion models, shows that our customers really are at the heart of our business and that their style is our style and vice versa.”

Alex was delighted by his win:
“I can’t believe I won! I think it was a great competition and I look forward to working with Frames in the Lanes as well as enjoying my fabulous prizes!”

To snap up designer frames at bargain prices, check out the Frames in the Lanes exclusive Gold Star sale, which starts on Monday 31st August.

Frames in the Lanes, 12c Meeting House Lane (South Lanes), Brighton BN1 1HB
http://www.framesinthelanes.com

ENDS

Further Information and Contacts
Frames in the Lanes is a boutique opticians specialising in exclusive eyewear.
Situated in the heart of the South Lanes in Brighton, UK the shop has now been open a year since its official launch in September 2008.

Owners, Bernadette Fitzsimons and Freya Huntley, joined forces based on Freya’s previous optical knowledge and experience and Bernadette’s corporate background with their complimentary skills creating a strong commercial partnership.

Frames in the Lanes are known for their unique range of designer frames and sunglasses which include a variety of funky, retro, classic and vintage eyewear. Many of their brands cannot be purchased outside of London and are exclusive to them in Brighton. Since opening, a new brand has been added every month to keep the range eccelctic and original.

Their range includes: celebrity favourites Chrome Hearts, reconditioned vintage Dead Men Spex, uber-hip; FUNK, Initium, Municeyewear, Alexander McQueen and Dutz, Australian Jono Hennessey, Brighton’s own Booth & Bruce, as well as the first ever Eco-Friendly frames from Linkskin. The classics are not ignored and Rayban, Prada and Calvin Klein are just a few on offer. Most brands also offer something for the sun lovers and for super cool summer chic, check out the famous Maui Jim sunglasses. For a full list of available brands go to: http://www.framesinthelanes.com/spectacles-sunglasses-fra...

To enhance the visitor experience, the shop interior was thoughtfully designed to position the distinctive brands in a fitting environment. The stylish décor was developed from scratch using local craftsmen and independent businesses for the bespoke look and feel. This offers something quite special for customers by creating a personalised and intimate experience in a welcoming yet chic setting.

Sight tests and repairs are offered alongside the eclectic range of frames, lenses and sunglasses.
Frames in the Lanes aim to offer something out of the ordinary to all of their customers and this is highlighted by their continued investment in researching and sourcing new and innovative brands from around the world and providing fantastic customer service.

For more information on Frames in the Lanes contact: Bernadette Fitzsimons:
Phone: +44 (0) 1273 747769   
Email: info@framesinthelanes.com  Web:http://www.framesinthelanes.com/

For Publicity & Marketing contact: Fay MacDonald, Director, Diosa Media Ltd
Phone: +44 (0) 7880 896 131   
Email: Fay@diosamedia.com