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Follow on Google News | Seattle Coffee Company, Silver Cup Coffee, Solved Barista Training IssuesSilver Cup Coffee the Seattle coffee wholesaler who specializes in espresso coffee, and espresso coffee beans, give their customers the Barista Training DVD at no charge.
By: David Schwartz As she traveled from store to store, Allender found that even some long-term baristas didn’t know the answers to even simple questions about quality espresso coffee. But she certain that a yearly re-training program would be financially crippling especially in the current economy. Allender kept asking herself a question common in the espresso gourmet industry, “Does it really need to be this difficult?” Silver Cup Coffee Created Barista Certification System So the chain joined forces with Seattle coffee roasting company, Silver Cup Coffee to create a solution. Instead of spending hours training new employees and re-training long-term baristas, the team decided to focus on the effectiveness of the training program itself. Out of this process was born a 40-minute DVD Barista Certification system. Baristas read instructional slides, watch the live-action DVD, fill in their workbook, and pause on special practice slides. The system is designed for baristas to use in their respective store on an portable DVD players. The new training system is so easy to use,” said store manager Candice Iverson, “Because employees can watch the DVD between customers, we are now able to do a yearly re-training with seasoned employees, at any time at no additional labor cost. The system has noticeably imporved our overall quality.” Silver Cup Coffee the Seattle coffee wholesaler who specializes in espresso coffee, and espresso coffee beans, give their customers the Barista Training DVD at no charge with a one-year contract. Contact: David Schwartz sosemarketing@ sosemarketing.com 760.345.5069 # # # We customized marketing and promotional strategies that integrate Business Blogsites, Business Network Marketing, SEO, Email Marketing, Pay-Per-Click Marketing, ICross Media Sales Promotions, Branding and Integrated Marketing Communications. End
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