Hill Mullikin Marketing announces Hill Mullikin:PowerPlay

Aug. 13, 2009 - PRLog -- Hill Mullikin benefits by broadening its geographic reach and its scope of services to developers of premiere real estate. The integration with PowerPlay provides instant access to West Coast offices and staff to complement existing client relationships and most importantly extends the range of services provided to its developer clients.
PowerPlay’s “upstream marketing” Development Services include market research, voice of the buyer insights plus development expertise to ensure the overall resort vision, master-plans and individual product offerings are all aligned to today’s target market.

Hill Mullikin is respected in the industry for their tight integration of their Marketing Services with developer sales teams. Hill Mullikin: PowerPlay will extend its Sales Services to include sales, recruitment and training of sales staff and implementation of comprehensive sales and marketing programs for developers of unique real estate
communities around the world.

The current roster of professionals from the Greenville office include Principals Chris Hill and Jami Mullikin, plus Rodney Rogers, Ryan Burns, Chris Thomas, Derek Blankenship and Christopher A. Hill.

Hill Mullikin:PowerPlay has added 2 Principals:
• Mark Herbert formerly Vice President South East USA Business Unit for Playground, the sales and marketing arm of Intrawest, the world’s leading developer and operator of ski, golf and beach resorts
• Stuart Carson, formerly Senior VP of Sales Innovation and Marketing Innovation at Playground and President of Playground’s Asia Pacific Business: a joint venture with Colliers International, and with over 20 years additional senior executive and advisory experience in the UK and Australia.

Also joining the team is Preston Clark –another alumnus of Playground. Preston will lead all research services ranging from feasibility and market analysis, to consumer trends and target market insights

Quotes from the Principals:
“Hill Mullikin:PowerPlay is being created to provide end-to-end services to developers of premium real estate from initial feasibility through to closings and just about everything in-between. There's no silver bullet. No magic formula. Just our experience, insights, and tailor-made strategies for each client.” Chris Hill.

“If there is one thing that made this partnership feel instantly right to me, it’s Chris’ and Jami’s attitude that marketing and sales must be seamlessly integrated. My mantra is that ‘you will never get a razor blade between sales and marketing on my watch’ and Chris and Jami exemplify that approach. I am absolutely delighted that we can once again collaborate on some of the world’s best resort developments.” Stuart Carson

“When Stuart and I set out to create PowerPlay, we knew we wanted to partner with a well-established, top-notch marketing service provider. Hill Mullikin really ‘gets sales’ and combines a track record of success with great ideas about the new approaches to sales & marketing needed in today’s difficult markets. Hill Mullikin really was the perfect fit”. Mark Herbert

“We believe we are filling a void in the market for developers by providing a la carte  services that can help them bridge the gap through this tough market. We also see the tough market as a time for HillMullikin:PowerPlay to position ourselves as the industry leader as the market rebounds”. Jami Mullikin.

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Hill Mullikin:PowerPlay, a real estate sales and marketing firm, develops and executes marketing and sales strategies for unique real estate opportunities around the world. We seamlessly integrate Marketing Services and Sales Services for developers.