Simplepart increases Atlanta Imported Auto Parts online sales 600% in five months [July-2008]

Aug. 7, 2009 - PRLog -- Atlanta Imported Auto Parts

Atlanta Imported Auto Parts, the largest and oldest retailer of auto parts for English cars on the East Coast, uses SimplePart as their ecommerce package.

In the five months since implementing SimplePart, online sales have increased by a factor of six with traffic from a mix of Ad and Organic sources. Ad spending has allowed Atlanta Imported Auto Parts' new website to quickly build critical volume, with profit margins in line (or better!) than counter/phone sales. The rapid growth in Organic and Returning traffic has allowed the site to be profitable from day one.

Their online store hosts 20,000 unique parts, more than 800,000 product/vehicle combinations and five different manufacturers

Visit www.englishparts.com, or their MGB-specific microsite www.mgbsource.com

Five Month Snapshot

Growth over the last five months has been phenomenal. Using only a minimal advertising budget to drive users to the website, traffic from "free" sources (like Google Search, Google Base, Yahoo Search, MSN Live! Search, etc) has steadily increased - these sources now drive thousands of users per month to the website.

Users of EnglishParts.com view an average of 4.71 pages on the site, and 52.43% are able to use the website to find a product. The customers that find products on EnglishParts.com on average view 2.79 product pages, due in part to our "Like Products", "Books, Manuals and CDs" and "Apparel" product suggestions. These suggestions are shown on Product Detail pages, and are derived automatically based on your catalog - with no manual setup required.

The SimplePart "Product Search" allows customers to easily find the parts they're looking for. This is key in catering to both traditional catalog users and the growing number of text-searchers. For new visitors, SimplePart automatically prepopulates search criteria based on the source to maximize conversion. Some users prefer to enter Make/Model/Year and flip through pages, others would rather enter a search like "positive ground fuel pump" - SimplePart has a path for both types of users.

Using the SimplePart Control Panel, Atlanta Imported Auto Parts is able to easily manage and fill orders. Additionally, through the Control Panel AIAP staff can view detailed history on EnglishParts.com customers and maintain contact via email. The Research tools also allow AIAP staff to monitor Ad Campaigns, Search Keywords, Profits and Conversion based on Traffic Source.

Returning traffic is key to long-term success, and EnglishParts.com currently enjoys a returning user rate of 16.02% - fantastic for an entirely new website.

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About SimplePart: SimplePart is a turn-key eCommerce solution for restoration and performance auto parts retail over the Internet. We are focused on the auto parts retail business - our technology is designed specifically for vehicle parts catalogs, with no compromises.

With SimplePart, customers find you first. Our team of Search Engine Optimization (SEO) and Search Engine Marketing (SEM) specialists are on the job 24/7 to ensure your parts stand out from the competition and get seen by qualified, converting customers.

SimplePart costs nothing to get started. There are no fees whatsoever. No add-ons, no hosting fees, no hardware to purchase or manage, no upsell and no mouse print. SimplePart works like a sales-person, on commission – we only make money when you make money.