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Follow on Google News | New, All-Natural Product Line Helps Reduce Risk Of Foodborne Illness; Prolongs Food’s Shelf LifeMade with FDA-approved ingredients, EAT CLEANER is the first all-natural, odorless and tasteless, lab tested food wash that removes pesticides, waxes and surface debris from that can carry bacteria from produce, seafood and poultry. Patent pending.
By: Grow Green Industries, INC. EAT CLEANERTM Food Wash + Wipes remove pesticides, waxes and surface contaminants that can carry bacteria from produce, seafood and poultry. Partnership with Martha Stewart publication encourages trial. (August 7th, 2009) Laguna Beach, CA - As news of food borne illness and unsafe food supply issues mount, a food cleaner aims to help consumers take the safety of their meals into their own hands. Today, EAT CLEANERTM announced the release of its patent-pending, eco-friendly product line, available at www.eatcleaner.com. Made with FDA-approved, GRAS ingredients, EAT CLEANERTM is the first all-natural, odorless and tasteless, lab tested food wash that removes pesticides, waxes and surface debris from that can carry bacteria from produce, seafood and poultry. The Clean Plate Club Formulated by Colorado State University Emeritus Professor Dr. Shawki Ibrahim, Ph. D. Environmental Science, M.S. Microbiology and B.S. Agriculture, and food marketing veteran Mareya Ibrahim, the father and daughter team created the line in response to concerns over growing E-coli and Salmonella scares, pesticide and produce exposure. "We got really frustrated over the fact that foodborne illness has not decreased over the last three years despite government agency initiatives. This was confirmed when we purchased fresh arugula at a local grocery store and found traces of E-coli. We had an independent laboratory test the effectiveness of the EAT CLEANERTM and it removed up to 99.9% of E-coli and Salmonella from the contaminated produce. Consumers and food service should really question how thoroughly their food is cleaned if they're just using water," commented Dr. Ibrahim. "The water-cleaned control sample was ineffective in removing the bacteria." With a proprietary blend of fruit acids and plant based cleaners, EAT CLEANERTM is able to strip surface waxes, debris and pesticides away that water is unable to penetrate. "By the time it reaches our plates, most food has traveled around 1,500 and touched 20 sets of hands. There are over 78 million reported cases of foodborne illness in the U.S. every year and an average of 30 different pesticides used on our produce. Even triple bagged produce can be a pathogen playground. I have two young children and as a concerned mom, we created EAT CLEANERTM to be affordable, effective and easy-to-use," EAT CLEANERTM Attributes: • Effectively removes pesticides, waxes and dirt that can carry bacteria from commercially and organically grown produce. Also removes surface debris that can carry bacteria from seafood and poultry. • Inhibits browning of light fleshed fruit and vegetables and prolongs shelf life, helping consumers save money • Safely cleans countertops and cutting surfaces around uncooked produce, seafood and poultry • Does not alter the natural flavor and smell of foods and leaves no residue • Available in a ready-to-use spray and innovative wipes • Low-impact packaging featuring recyclable plastic bottles, compostable substrate and concentrate refills EAT CLEANERTM is a complete line of consumer and commercial solutions, including: • Ready- • Ready- • Grab ‘n Go Fruit + Vegetable Wipes: Cleans the surface of fruit + vegetables without the need to rinse with water. Encourages healthy snacking on the go. • Wash + Dryer Kit: Features EAT CLEANERTM BPA-free ‘wash + dryer’ to clean and dry produce plus 4 oz. Fruit + Vegetable Wash Concentrate and an EAT CLEANERTM Scrub Brush to clean visible dirt PARTNERSHIP WITH MARTHA STEWART EAT CLEANERTM has partnered with the Martha Stewart Living Omnimedia group for the launch of the product line. When consumers purchase the EAT CLEANERTM Wash + Dryer Kit, a complete washing system that retails for $22, they’ll receive a bonus offer of a one-year subscription (10 issues) to the EVERYDAY FOOD magazine, redeemable via a mail-in offer reply card included in the box - a $9 value. “We are extremely excited about our partnership with the MSLO group and believe consumers will be more encouraged to clean and cook wholesome meals everyday,” commented Ibrahim. "Just think of it like washing your hands before eating - it becomes a habit," added Dr. Ibrahim. "You wouldn’t wash your dirty hands with just water. With all of the awareness and consumer demand for clean food, we believe the time is ripe for EAT CLEANERTM." Consumers can also join the 'Clean Plate Club' online by registering for the weekly website for food safety and preparation information as well as clean food recipes at www.eatcleaner.com. The EAT CLEANERTM consumer product line retails for $4-$22 online at www.eatcleaner.com. Commercial line pricing is available upon request. For more information or for a product sample, please contact: Mareya Ibrahim at 888-284-2435 xt. 702 or send your email request to info@eatcleaner.com. ABOUT EAT CLEANERTM EAT CLEANERTM is the only all-natural, tasteless and odorless food cleaning system for produce, seafood and poultry. Unlike washing with just water, EAT CLEANERTM consumer and commercial products are laboratory-tested and proven to remove up to 99.9% of pesticide residues, waxes and dirt that can carry bacteria from commercially and organically grown produce. EAT CLEANERTM also removes surface debris from seafood and poultry and effectively cleans food preparation and cutting surfaces to help deter cross contamination. Additionally, EAT CLEANERTM helps inhibit food browning while prolonging the shelf life of fresh produce. EAT CLEANERTM is a registered trademark of Grow Green Industries, INC. based in Orange County, California. # # # EAT CLEANER™ is the only all-natural food wash + wipes that are lab tested to remove pesticides, wax and surface contaminants that can carry bacteria from produce, seafood + poultry. It also helps inhibit browning and keeps produce fresher, longer. End
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