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“Generation Axed” Identifies America’s Unemployed
“Generation Axed” has been coined as a new term to describe the 14.5 million people forced out of work by companies facing the economic downturn. Bob McMullan and Steve Mathers have formed a partnership to promote Generation Axed.
“The term “Generation Axed” captures the enormity of the layoffs and the harsh reality felt by those who have lost their job”, said McMullan. “Yet it also brings a smile to just about every laid-off person I've met”. McMullan asserts it's the perfect contrast to the euphemisms used by corporations today, such as “downsizing”
“Our intent is to promote Generation Axed and unite its members through humor,” said Mathers. “We are inviting people to visit the Generation Axed web site and share some laughs. If our efforts help the keep the Generation Axers' spirits high, then we've been a success”.
Toward that goal, GenAxed has developed several ways for people to get involved. Visitors to the Generation Axed web site (http://www.generationaxed.com) can enjoy parodies of logos from corporations that have conducted major employee terminations. Plus, the site provides a humorous “Termination”
The founders have also established Generation Axed discussion groups on LinkedIn and Facebook social networking sites. “Generation Axed members have a lot of insight and stories to share”, said Mathers, “and we decided to use the established social networks to promote awareness of Generation Axed and provide a place for people to express themselves about being laid-off.”
McMullan and Mathers want “Generation Axed” to be recognized as the latest societal trend in America's history. McMullan quipped, “The Baby Boomers, Dinks, Gen X and Gen Y have all had their day in the sun. These cloudy times belong to the millions of people who are unemployed due to work force reductions”.
“We also want Generation Axed to be a source of enjoyment and camaraderie”
Bob McMullan, GenAxed
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Generation Axed promotes the workers that has been laid off by employers during the economic downturn. Our website aims to generate laughter and camaraderie for all the "Axers". We also sell apparel promoting Generation Axed.