Business Leaders Share Insight in The Circle from Wunderkind Public Relations

Expert Interviews and Online Discussion Helps Propel B2B Companies Forward
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Business To Business
Social Media

• Business-to-business

Georgia - US

Aug. 5, 2009 - PRLog -- Wunderkind Public Relations, an Atlanta-based communications strategy and services company, today launched The Circle, which taps the brain trust of expert business advisors to discuss the latest trends and issues that matter most to business-to-business (B2B) decision makers. The Circle, part of Wunderkind’s blog, The Practitioner, delivers a wealth of information, knowledge and insight from key thought leaders, such as industry-specific experts, innovators, entrepreneurs and visionaries, who will share their ideas and experiences on topics that impact B2B companies.  
The interview series, which features a different specialist from various business areas, was created to help business leaders expand their circle of influence by tapping into expert input on topics relevant to business success.  The Circle fosters 360 degree discussion on each topic, empowering readers to leave comments, offer additional insights, discuss alternative viewpoints, share new ideas and ask questions of the featured experts.  Visitors are also encouraged to request topics they would like covered by The Circle experts.
   “The Circle provides a forum for B2B decision makers to learn, discuss and debate strategic business issues with leading figures in the U.S.,” said Steve McAbee, president of Wunderkind Public Relations. “It is about bringing people from B2B enterprises together to share ideas and insight to help others expand their own inner circle through access to timely and relevant information from the experts.”
   The first expert featured in The Circle is nationally-recognized executive presentation skills consultant, David Dempsey, JD, president & CEO of Neon Zebra, LLC., and author of two critically-acclaimed books, Better to BEST: How to Speak for Extraordinary Results . . . Every Time! (2006) and Legally Speaking: 40 Powerful Presentation Principles Lawyers Need to Know (2009). A former trial attorney, university professor, and award-winning professional speaker, Dempsey’s expertise is speechwriting and coaching C-level and senior executives at Fortune 500 companies. His clients include UPS, Dell, Porsche, Siemens, The Federal Home Loan Bank of Atlanta, Flowers Foods, Kaplan Corporation, and Infor, among others. Dempsey offers insight and tips that will help any B2B executive captivate an audience and attain exceptional results by using compelling stories, crisp language, and dynamic delivery. In his recent article, “Straight Talk,” in CEO magazine, Dempsey offered six strategic tips for effective speaking; he shares additional tips exclusively with readers of The Circle.
   The launch of The Circle also features interviews with Chris Chiappinelli, editor of, and Gary Mintchell, editor of Automation World, who share their thoughts on the state of trade journalism today and the integration of social and traditional media. Social media, including the use of blogs, wikis, discussion forums, and networking sites like Twitter and Facebook, enables people to share information and ideas with one another, and has become increasingly important in marketing for B2B companies. According to Forrester Research, 73 percent of information technology decision makers are influenced by social media.
   Topics covered in The Circle include: current and future technologies; corporate social responsibility and the emergence of the triple bottom line: people, planet and profit; B2B trends; strategic integration of marketing, public relations and social media; performance evaluation and human resource management; urban development technology; virtualization and the state of the meeting and events industry; and much more. Influential thinkers featured in upcoming discussions include R. “Ray” Wang, vice president, Forrester Research; Sue Hensley, senior vice president of communications, National Restaurant Association; Elliott Ferguson, president & CEO, Destination DC; Gillian Renault, president, Renault Communications; Beverly McDonald, vice president of strategic relations, ViaCube; Angie Gunter, vice president of communications, Infor; and Jessica Tsai, reporter, CRM Magazine.
   The Practitioner is updated regularly by Wunderkind staff with original posts in areas of communications including events management, media relations, news and trends, public relations, and social media. The Practitioner also features a weekly round-up of major news in the technology industry, and ongoing columns such as Tech Talk Thursday, a bi-weekly analysis of major tech products and trends, and The Circle. Visitors to The Practitioner can subscribe via RSS feed or email to keep up to date with the blog’s latest content.
For more information:
Justin Siefert
Wunderkind Public Relations
404.601.3660 x113

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About Wunderkind Public Relations
Atlanta-based Wunderkind Public Relations delivers results-driven communications strategies and campaigns that create a positive impact on a company’s audiences. The agency provides full-service support to local, national and global clients in industries including technology, foodservice and non-profit. For additional information, visit
Source:Wunderkind Public Relations
Tags:Business To Business, Social Media
Location:Georgia - United States
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