Honey Drops into Safeway: Honibe™ - Honey Drop™ Now on Shelves of Safeway Canada

Aug. 4, 2009 - PRLog -- MONTAGUE, PE – Island Abbey Foods Ltd. today announced a retail agreement with Safeway stores in Canada that will see the Honey Drop™ available in 217 locations.  Safeway is one of the largest food and drug retailers in North America.  Safeway will offer their consumers in British Columbia, Alberta, Saskatchewan, Manitoba, and Ontario two varieties of the Honey Drop™: pure honey and pure honey with lemon.  The availability of the Honey Drop™, the world’s first 100% pure honey cube, further reiterates Safeway’s commitment to being one of the largest buyers of Canadian agricultural products and bringing home grown products into Canadian homes.

The Honey Drop™ is the healthy alternative to the sugar cube and offers a solution for honey lovers who are tired of sweetening their hot beverages with messy liquid honey. The Honey Drop™ is an individual serving (one teaspoon / 5 g.) of 100% pure dried honey without any additives. It is ideal for sweetening tea or coffee. Simply drop into a hot beverage and stir. You have all of the natural honey flavour without the usual honey mess.

“We are excited to have our 100% Pure Honey Drop™ and Honey Drop™ with Lemon on the shelves of 217 Safeway stores throughout Canada.” stated John Rowe, President of Island Abbey Foods Ltd. “Our Honey Drops are the perfect fit for Safeway stores because we align with Safeway’s continued commitment to the environment, healthy products and their goal of supporting Canadian producers.  Our Honey Drop™ also offers Safeway consumers an extremely unique product, the world’s first Honey you can Hold!™”  

The Honey Drop™ is available on store shelves in boxes of 20 pieces.  Each Honey Drop™ is only 20 calories, has a shelf life of three years, and does not contain any artificial colouring, flavouring, or preservatives.  The Honey Drop™ is available in two flavours: pure honey and pure honey with lemon.  The Honey Drop™ is a product of Prince Edward Island, Canada.

For more information please visit us on the web at www.Honibe.com.

About Island Abbey Foods Ltd.

Island Abbey Foods Ltd. is a specialty food producer based in Prince Edward Island, Canada.  We are a 6th generation PEI agricultural family business with our feet firmly planted in our Island's bright red soil (ideal for farming with its high iron and nutrient content).  Honibe™ (hon-ee-bee) brand honey is our line of all natural, specialty honey from PEI.  We offer varietals as found on the mainland, as well as, a few local varietals that are unique to our Island.  We also offer the Honey Drop™, the world’s first 100% pure, no mess, non sticky honey, and a better tasting sugar cube.

About Safeway Inc.

Safeway Canada is an employer of over 30,000 Canadians with a continued commitment to supporting the agriculture sector in Canada by offering Canadian products to Canadian consumers.  Safeway Canada is also strongly committed to the environment and sustainability through extensive recycling efforts and business partnerships.  Safeway Inc. is one of the largest food and drug retailers in North America. The company operates 1,735 stores in the Western, Southwestern, Rocky Mountain, Midwestern and Mid-Atlantic regions of the United States and in Western Canada. In support of its stores, Safeway has an extensive network of distribution, manufacturing and food processing facilities. Safeway also holds a 49% interest in Casa Ley, S.A. de C.V., which operates 149 food and general merchandise stores in Western Mexico.  For more information on Safeway visit www.safeway.ca.