Toolkit Brings Transparent Communication To Alternative Fund Managers

Aug. 4, 2009 - PRLog -- Overwhelmed alternative fund managers are struggling to provide institutional quality materials and need a guiding hand. To assist managers Alternative Decisions has packaged its investment marketing knowledge into toolkits, with inclusive advice.

Over the past eighteen months the information fund managers need to disclose to current and prospective investors has changed radically.

Institutional investors are reaching consensus on the critical information they require before making an investment recommendation. Fund Managers need assistance to know the content and format to showcase their wares.

For the past six months eHedge has been actively engaging with its investor network across Europe to get a picture of the issues investors face and how fund managers can communicate better. This research has supported the latest product development.

The Toolkit provides cost effective templates for the most frequently needed materials, for example due diligence questionnaire and a pitch book. Each toolkit comes with support to populate the templates, giving fund managers a guiding hand.

The toolkit is ideally suited to small and medium sized fund managers who do not have in-house investment marketing units or are unsure how to create materials to satisfy institutional investor demands.

The Toolkit sits alongside www.alternativedecisions.info, Europe’s first qualitative library for alternative investments that launched in May. The cost of the Toolkits is refunded when a subscription to www.alternativedecisions.info is subsequently taken.

Lawrie Chandler, cofounder of Alternative Decisions, said
"Alternative investments have performed well in the past six months but fund managers are unsure what information institutional investors need. The Toolkit is a complete package designed to ensure firms are aware of the basic essentials.

Our constitution at Alternative Decisions is to spread best practice and connect investors and fund managers, the Toolkit is this ethos in action.

Wealthy investors are being replaced by institutions who require a different approach and pitch. Many fund managers need assistance.

We’ve produced the recipe book for fund managers to impress institutional investors."


Notes to Editors
To learn more visit http://www.alternativedecisions.info.

eHedge AG
eHedge AG is a European based consultant and performance tracker based in Germany. The group was founded in 2000 by bmp Venture Capital and LCF Rothschild among others. Core to eHedge AG is an extensive hedge fund database, which contains performance information on some 2,400 "live" alternative funds from 1,100 investment groups worldwide. The Frankfurt based company is known for its independence and on-going innovation in consulting to institutional investors across continental Europe and the UK.

For more information contact

Adrian Durrant  +49 (69) 2710 7612  adrian.durrant@ehedge.info

Lawrie Chandler +44 (20) 7193 7992 lawrie.chandler@ehedge.info

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Alternative Decisions is a community for institutional investors to find and fund mangers to share literature on their alternative investment funds. Find performance reports, due diligence questionnaires, presentations, market surveys and more.