Nolcha Fashion Week New York Maintains Support from Major Sponsors

Aug. 2, 2009 - PRLog -- Nolcha, the successful organization that supports, promotes and educates emerging fashion talent from around the globe has gained support from reputable worldwide brands including Clarins, Aveda, Starbucks, Carlton Hotel and Paul Mitchell for Nolcha Fashion Week: New York.

In a current climate where jobs, sales and financials are low the environment amongst the Nolcha team is optimistic and vibrant, as expressed by Kerry Bannigan, Nolcha CEO:

“I am more excited than ever about Nolcha Fashion Week: NYC September 2009. We have been creative to find ways to benefit our designers and sponsors branding on a lucrative platform. This is essential at a time when people have lower budgets yet still want to remain active in the marketplace. I believe that our September events will not only provide the promotional outlets that the designers are seeking but connecting them to desired industry insiders; after all we are about the fashion business.”

In just a few seasons, Nolcha Fashion Week has grown to become the platform for emerging fashion designers from around the globe to showcase, network and introduce their brand to the USA market. The event continues to expand, showcasing approximately 14 designers in 2007 and over 50 designers in 2008, and receives positive coverage from major media outlets including Forbes, Smart Money TV, BBC, In Touch magazine and Sports Wear International to name a few. This year also brought significant praise from the industry with the reward of Best Runway Show in NYC for emerging designers awarded by the Mann Foundation.

With such a positive force around the company it is no surprise that this fashion industry catalyst is receiving support from established worldwide brands.

Arthur Mandel, President of Nolcha, explains: “At a time where marketing budgets are drastically being cut brands are seeking creative platforms that will stretch the dollar while taking place in a sophisticated arena. Nolcha, known for its cost effective opportunities for the emerging designer, is extending its everyday business model to the powerhouse brands.”

Brand satisfaction and loyalty is important to Nolcha and the team are thrilled to see returning sponsors Paul Mitchell, Don Q Rum and Riazul.

About Nolcha Fashion Week: New York
Award Winning Nolcha Fashion Week held simultaneously with New York Fashion Week consists of runway shows featuring emerging and independent designers, accessory exhibition, industry networking events and fashion business seminars held by reputable New York fashion business industry figures.

About Nolcha
Nolcha is an award winning multi-faceted media and events platform, offering opportunities in the New York fashion business market, and operates an online fashion network, a print publication, and major annual events for the independent fashion industry and related retail businesses. Nolcha offers cost effective resources to aspiring and veteran fashion professionals; initiatives include Nolcha online, Nolcha Fashion Week: New York, London Fashion Week partner events, Independent Retail Week and Dress the Band competition. www.nolcha.com

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Enhancing the careers of emerging fashion industry talent, Nolcha is a global multifaceted platform aiming to bring business to the forefront of the independent fashion market.