EDUN Live Supports Ethical Fashion Preview at Nolcha Fashion Week: New York

Aug. 2, 2009 - PRLog -- The debut of the Ethical Fashion Preview at Nolcha Fashion Week: New York on September 14th 2009 gains support from EDUN Live, the blank t-shirt brand launched in March 2007  by EDUN, the socially conscious fashion brand created by Ali Hewson and Bono.

Christine Driscoll, Business Development Manager, states: "EDUN LIVE is thrilled to be supporting Nolcha's Ethical Fashion Preview. Through these initiatives new designers are able to showcase their talent and innovation in the field of ethical fashion is shared among like-minded people.  This is the way to create sustainable fashion from the ground up."

The aim of EDUN LIVE is to drive sustainable employment in sub-Saharan Africa through high-volume sales of blank t-shirts to the merchandising and promotional products industries.  EDUN LIVE is 100% MADE IN AFRICA, meaning from the cotton sourced, through the spinning, knitting and sewing, all the way to the final logo print inside every shirt, the full value chain stays 100% in sub-Saharan Africa.

This event is one of several scheduled with Nolcha to introduce the EDUN Live blank t-shirts to the emerging and independent fashion designer market, encouraging designers to utilize this service for any t-shirt production.

The Ethical Fashion Preview is a day dedicated to exhibiting select emerging and independent fashion designers who hold to sustainable, organic and eco-friendly fashion standards.  Press, retailers, stylists, agents and industry professionals will be invited to preview global brands, set appointments and to meet the designers behind the collections.

About Nolcha Fashion Week: New York
Award Winning Nolcha Fashion Week held simultaneously with New York Fashion Week consists of runway shows featuring emerging and independent designers, accessory exhibition, industry networking events and fashion business seminars held by reputable New York fashion business industry figures.

About Nolcha
Nolcha is an award winning multi-faceted media and events platform, offering opportunities in the New York fashion business market, and operates an online fashion network, a print publication, and major annual events for the independent fashion industry and related retail businesses. Nolcha offers cost effective resources to aspiring and veteran fashion professionals; initiatives include Nolcha online, Nolcha Fashion Week: New York, London Fashion Week partner events, Independent Retail Week and Dress the Band competition. www.nolcha.com

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Enhancing the careers of emerging fashion industry talent, Nolcha is a global multifaceted platform aiming to bring business to the forefront of the independent fashion market.