Large Format Poster Printing - It all Becomes Clearer in Large Format

July 31, 2009 - PRLog -- If you are assessing where your company should spend its advertising budget in order to get that all important return on investment or you are simply looking to find new ways to advertise your services or products in a cost effective way, then you should consider using large format posters.

Large format poster printing can be used to advertise your business in a variety of ways including:

•   outdoor advertising
•   pavement signs
•   indoor wall displays
•   exhibition displays
•   train platform advertising

Posters have long been used to capture an audience on the move, engaging customers with a striking image or message to sell a product or reinforce a company brand. But with recent advancements in Digital Wide Format Printing technology it is becoming an increasingly more cost effective form of advertising.

Large format posters are printed using wide-format printers to produce high quality digital prints of images anywhere between 17” and 100”. Generally posters larger than 100” are referred to as Super-Wide or Grand Format. Posters can be printed on a wide variety of materials including banners, vinyl, mesh, canvas, PVC, window film, and poster papers in matt, satin or gloss.

Employ a professional designer who will help convey your business brand or message in the best possible way to sell your services or products. Always ask to see a portfolio of previous work, this way you can be sure that you are choosing a designer that will deliver the design your company is looking for. The best approach to helping your designer is to provide them with an overview of the advertising campaign, with some sample images and the text that needs to appear on the poster. It is also important to supply your designer with an overview of your current company branding so this can be reinforced.

A well-designed poster should:

•   be eye-catching
•   communicate your message economically and effectively
•    use text which can be read at a distance of 3-4 feet away
•   Have text on a contrasting background
•   Use consistent fonts, colours and branding

Finally when deciding on where to get your large format poster printing done you should ask for a portfolio of work, ask how old their printing equipment is and enquire about staff expertise and experience. Top quality printing providers will usually employ professional printing experts and use the latest state of the art printing technology.

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Vivid Display offers a nationwide large format printing service using UltraChrome Vivid Magenta technology and the latest Micro Piezo TFP print heads.

http://www.vivid-display.com/printing-services.html