Broadgate Wins GAIN Capital’s FOREX.com Account for UK and Europe
Broadgate, the financial services and financial technology PR company, has been appointed by GAIN Capital, a pioneer of online foreign exchange (forex) trading, to manage the public relations and digital communications for its FOREX.com platform.
The PR activity will initially focus on expanding the profile of FOREX.com as a vehicle for currency trading in the UK, targeting national newspapers, personal finance magazines, online media and television.
Julia Royle, Associate Director, Financial Technology Group Head, Broadgate, comments: “Despite the financial crisis, retail investors are always looking for new ways to trade. FOREX.com is a leading brand in the US and we aim to help the company replicate its success across Europe.”
Samantha Roady, CMO, GAIN Capital, adds: “With our solid reputation, premium trading tools and research we are confident our service will be well-received in Europe. We will work with Broadgate to communicate with potential clients about this opportunity.”
Forex is the most traded market in the world, with a daily volume that exceeds $3.2 trillion, according to the Bank for International Settlements (BIS). Forex trading is also one of the fastest growing areas of trading among retail investors according to Aite Group, an independent financial services research firm. Aite Group estimates retail forex daily trading volume will reach $110 billion by 2009.
Broadgate is an award-winning public relations organisation. Founded in 1994, Broadgate is a specialist in planning and implementing financial services, professional services, financial technology, corporate and financial, b2b, and specialist consumer PR campaigns across traditional and digital media.
For further information please contact: Julia Royle, Associate Director, firstname.lastname@example.org, 020 7726 6111
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Founded in 1994, Broadgate is an award-winning company that specialises in financial services public relations.