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How Can You Get Export Orders Without Spending Much On Marketing?
Do you know that... how to do export marketing. Perhaps your answer would be that "yes we know that how to market our products in global market".
By: UA Communication
But, you might be thinking that marketing your products in global market is an expensive procedure. It is also possible that you have spent a lot of money and time in export marketing but still not succeeded in getting a single order.
I am going to share you how to do cost oriented but effective export marketing.
The following are some important steps to market your products in the global market:
1. Open your office in that country to whom you intend to export your products. It is a great way to market your products in that country.
But can you afford this? As opening an office in that country and hiring staff for that office can be very costly for you.
You might be thinking that what could I do?
If you cant setup your office in importing country now you would be thinking what would be the other options to advertise and display your products in other countries.
2. Another way of export marketing is appointing your agent or a distributor of your products in the importing country.
But finding an agent or distributor might not be possible for you. As for that purpose you have to do a lot of work & research to find an honest agent or distributor.
3. Third way of export marketing is to attend trade fairs in different countries.
It is also a costly way, as you have to arrange a lot of things like tickets, purchase a place to display your products, arrange stock of your products to display etc. to attend any trade fair.
4. The fourth way of export marketing is to give phone calls to the importers of your products in different countries by colleting the list of importers from the export development authorities. But when you call them they will be asking about your products catalogue. Making phone calls to the hundred of importers and sending them your products catalogue is too much expensive.
Now, you will be thinking that I cannot follow any of the above mentioned steps for export marketing.
But what to do now?
I will suggest you to use Internet for your export marketing that is called "electronic commerce". There is no universally accepted definition of the term "electronic commerce" or "e-commerce"
You can use the following e-commerce ways to market your products worldwide in very cost effective way:
1. Open a web site of your company (http://uacommunication.com) to display your company profile and products on it. This will help you to display your all products with their complete specification. Any one interested in your products may get knowledge of your products and company by simply visiting your web site rather you send your catalogue to them. Only refer your web site to the importers for complete details of your products.
The following are the benefits that you can get from opening a web site.
(i) Promote/display your products and services with complete details.
(ii) Provide online quotations to your buyers.
(iii) Advertise your products worldwide at less expense.
(iv) Obtain feedback from your customers/importers.
(v) Improve customer services by providing same day answers to online inquiries.
2. Another way to market your products by using Internet is use of Business to Business (B2B) web sites. There are many B2B web sites like http://www.pakimportexport.com.pk that give you opportunity to market your products worldwide at no expense. B2B web sites are providing great services for importers and exporters to have their company's products and profile online.
On these B2B web sites, you can contact importers, exporters and services providers directly. You may browse worldwide selling and buying leads posted by worldwide importers and exporters.
B2B web sites are powerful e-commerce marketing tool for manufacturers, importers and exporters to promote their business activities to acquire information and to increase market access. It is a relatively inexpensive way in international trade to disseminate in depth information, receiving direct replies, suggestions and inquires from worldwide importers and exporters and contacting potential trade partners.
B2B web sites allows the worldwide exporter and importer to sit anyplace and become a global competitor with no investment, no infrastructure, no representative, nothing except importer or exporter ability to put their products and profile on the internet.
The above stated two e-commerce methods have proved cost effective way to export marketing. I am working as a consultant and I have given the above suggestion to many exporters who are using these ways very successfully.
You can do it too. Try it today.
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UA Communication is a Pakistan Web Hosting Company and majorperformer of web hosting in Pakistan. We are providing quality web hosting at affordable price. We have given a new trend to web hosting business. Our web hosting packages cater needs of all sizes of companies . Why go for 100 MB or 500 MB or 1 GB web hosting packages as many Pakistan web hosting companies offer when UA Commnication provides unlimited space at fraction of cost. You can ompare us with other web hosting companies and you will find UA Communication most competitive in all web hosting companies of Pakistan. UA Communication is an ecommerce gate way or all sizes of companies.