First Rehab Life Launched New Website

First Rehab Life’s new website is a complete make-over.
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First Rehab Life
Beyond Key
Website Make-over
Firstrehab Com


Great Neck - New York - US

July 27, 2009 - PRLog -- First Rehab Life (The First Rehabilitation Life Insurance Company of America) launched the company’s new website.

On the visual level, the new design sports a fresh look while maintaining a familiar feel. Structurally, the new site is fully revised and features greatly expanded content. Both elements contribute to more intuitive navigation with each audience in mind.

First Rehab Life’s new website has sub-sites with content tailored to the needs of each of their key audiences: producers, employers/ policyholders, and employees (insureds/claimants). Portals on the homepage take visitors to their own audience-specific micro-site.

“Our website has been well established as a service platform for producers who are currently doing business with us and policyholders who obtained insurance coverage from us. Now, our website is growing into a resource for all our audiences,” says Katrin Atienza, Director of Marketing. “Interested producers and prospective policyholders can learn about our company and discover a wide array of useful tools. We expect the site to have a positive effect on our business development activities,” she explains.

An intricate back-end database and visibility settings behind the scenes allow for audience-sensitive availability of information and downloadable documents in the Contact Directory, Product Portfolio, and Download Center.

“India-based web development firm Beyond Key implements all our complex programming requests,” states Anil Chacko, Vice President IT. “It has been a great work relationship despite the geographic distance, and we are already working on more new tools and features.” Katrin Atienza adds “Yes, we are continuing our mission of a user-friendly, resourceful, time-saving website and Business @ Ease.”

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Incorporated in 1972, First Rehab Life (The First Rehabilitation Life Insurance Company of America) is headquartered in Great Neck, NY, and licensed in 15 states and the District of Columbia. Rated A- by A.M. Best and Standard & Poor’s, First Rehab Life writes essential ancillary employee benefits (Vision, Dental, Short-/Long-Term Disability, and Life insurance) exclusively through a network of 5,000 independent brokers and agents. The company is a leader in the NY DBL statutory disability market. The 100% Solution, an excess group medical reimbursement policy, is First Rehab Life’s distinctive product and has been meeting the insurance needs of business owners since 1984. Visit for details.
Source:Katrin Atienza
Tags:First Rehab Life, Beyond Key, Website Make-over, Firstrehab Com
Location:Great Neck - New York - United States
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