Dos And Don’ts Of Direct Response Marketing

Direct response marketing technique is a complex process requiring imagination and serious brainstorming.
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Direct Response Marketing


July 27, 2009 - PRLog -- Direct response marketing technique is a complex process requiring imagination and serious brainstorming. When direct response agencies are running their client’s campaigns they work hard to optimize the campaigns while maintain effective advertising commercials to make campaigns impactful. With a traditional view of the marketing technique there is a little chance of being successful toward the goal of putting the company on the path of increased revenue. The direct response agencies have to formulate a successful strategy and use all forms of media while launching a customized direct response marketing campaign for their clients.

There are a few techniques one has to keep in mind while taking up direct response marketing. It is very important to decide what you are going to do and estimate the cost factor. You also have to explain to the client the kind of response that would be generated with the campaign you intend to create. You should be realistic in your expectations. Otherwise, there will be a sense of failure when the conversion rate remains low. To get a realistic response the direct response agencies will have to set about getting the attention of the viewers and make them interested. This can be done through a strong offer to the consumer, creating urgency which entices the consumer to act now.  

It is the sole responsibility of the direct response agencies to have a landing page that will instantly interest the visitors. The landing page should have the primary objective of the campaign and the viewer should be able to learn about the product easily. There are many direct response marketing campaign that ask for lengthy personal information before giving relevant information about the product. This can be quite off putting.

The typical boring yellow page ad will not get any attention. In fact, innovativeness is an important prerequisite of direct response marketing. People are not attracted by what is written in the ad. That comes at the later stage. The first thing that catches the eye is the heading and the presentation. That is what attracts the viewers. Once they are interested then they will go through the rest of it.

Many direct response agencies make the mistake of approaching people who are not interested in the particular product. The marketing campaign is a success when you can generate leads that take interest in your product and follow them up. It is worth your while when you follow up a promising lead and convert it into a sale than following hundreds of non interested leads.  

Moreover, it has been seen that in direct response marketing it is wiser to have a toll free number given with your ad. Suppose you are sending text messages on the mobile, it is better to have an accompanying phone number where people can contact you if they are interested. It is seen that the agencies sending the messages give a phone number but it is not toll free. This discourages viewers from calling back. If there is an interesting text message with a toll free number people will make the call out of curiosity as they are not spending anything on the call.

For direct response marketing it is essential for direct response agencies to put together both inside and outside efforts and achieve a higher percentage of ROI. Using of online tactics with other means like TV and Radio campaigns can be highly successful. These efforts can create buzz about the company.

To have successful outcome the direct response agency: must take up intelligent direct response marketing: techniques after fully realizing the demand of your business.
Source:Victory Elissabeth
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