Only Six Weeks Before London's Annual Fractional Ownership Exhibition, ‘Fractional Life Expo’

July 26, 2009 - PRLog -- This Summer sees the 3rd Fractional Life Expo return to Broadgate Event Venues
http://www.broadgateinfo.net in the heart of the City of London, United Kingdom. This
year’s event takes place from Monday 14th through to Wednesday 16th September
2009 and is billed as the largest and most diverse fractional ownership and asset-sharing
exhibition in the world.

For the first time the main exhibiting area of Broadgate Circle will be undercover and
transformed into a kaleidoscope of colour, entertainment and discovery whilst
showcasing a selection of the best fractional opportunities available to purchase in
the market today.

With the fractional ownership concept benefiting from increased consumer
awareness due to difficult luxury ‘whole ownership’ conditions, the event caters for
the growing number of people who want to enjoy a lifestyle of luxury items and
experiences - without the ties, responsibilities and capital outlay of a complete
purchase.

Piers Brown, Founder of Fractional Life said “With everything that’s happened in the
last 18 months or so and bonus awards being reintroduced for lots of City
professionals, the heady days of ‘conspicuous consumption’ are in the past. Many
will be visiting the show already aware of the attractive lifestyle and investment
benefits a fractional ownership purchase can offer in these times.”

The Expo takes place at the prestigious Broadgate Event Venues which ‘houses’ the
highest penetration of ABC1 consumers in the UK and is free to attend for visitors.
Visited by the consumer and trade and limited to just 26 exhibitor stands, the show
will play host to a number of different fractional ownership and asset-sharing “zones”:
Property—houses, hotels, private residence and destination clubs, Motoring - classic
vehicles and supercars, Sea - boats and yachts, Air - aircraft and jets and, finally,
Lifestyle - wines and spirits, sport, handbags and other relevant assets and
investments. There will also be plenty of desirable fractional luxury objects on
display.

The show will give visitors the chance to find out more about the benefits of fractional
ownership, and speak with representatives from the likes of fractional property, jet,
yacht, classic and supercar, wine and designer handbag companies.

Fabrizio Harper, Head of Sales at Fractional Life, which brings the items online at
http://www.fractionallife.com , said: “We have a superb set of sponsors and
supporting partners and it’s very pleasing to already have lots of confirmed exhibitors
in these challenging times. There will be something for everybody and we’re
confident that 2009’s event will be even more innovative than last year - an
outstanding event that our exhibitors, our visitors and the fractional ownership
industry can be proud of.”

In addition to promotion and media partner activity, Fractional Life will be supporting
the Expo with a fresh media campaign, including London underground advertising
around the City, national and local press adverts and features, alongside magazine
editorials and other media exposure.

For more information log onto http://www.fractionallifeexpo.com
ENDS
Notes to Editors:
Fractional Life is the number one consumer lifestyle brand dedicated to growing the
fractional ownership marketplace. The company has 3 divisions: interactive,
fractional conferences and exhibitions, and publishing.

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About Fractional Life:
Fractional Life is the number one consumer lifestyle brand dedicated to growing the
fractional ownership marketplace. The company has 3 divisions: interactive,
fractional conferences and exhibitions, and publishing.