LAMIK Beauty Launches Premiere “Eco-Chic” Environment Friendly and Health Conscious Beauty Line

July 23, 2009 - PRLog -- Atlanta, GA (The V Firm)  – The definition of “Eco-Chic”- being stylish and trendy while respectful of the environment- is not often used in reference to makeup. With the world becoming more environmentally friendly, a need to intertwine this concept into the beauty industry seems long overdue.  Introducing the premiere and first “Eco-Chic” beauty line LAMIK Beauty, a line with all natural ingredients packaged in recyclable containers.

Birthed in 2004, Kim Roxie, a licensed aesthetician and make-up designer with the assistance of her chemist who worked for over 20 years for top beauty brand Estee Lauder- has created an entire cosmetic conglomerate, LAMIK Beauty that features a make-up line, facial care, eyelash enhancement with her own line of custom lashes, and eyebrow sculpting bar.  

LAMIK Beauty’s line reaches to all consumers regardless of their skin tone. Their high-quality makeup features non-comedogenic and 100% fragrance free foundations. It includes; loose and pressed powders, and liquid bases. The loose powder is a true mineral powder infused with green tea extracts- safe to use on acne prone skin.  

LAMIK gives consumers a clean start with facial care line.  Setting the trends in advanced beauty engineering, their facial line offers cleanser, toner, and moisturizer comprised of natural elements such as water, botanic, and Aloe Vera, the needed essentials to preserve healthy clean skin.

Other product highlights include their lip glosses enriched with natural ingredients such as green tea and vitamin E. Unlike other brands, LAMIK's lip gloss does not contain polybutane.  The glosses are available in shimmer, sheer, full bodied or brilliant shines.  Revolutionizing the beauty industry and taking the trend of eyelash enhancement one step further, LAMIK has created their line of 100% human hair lashes and the luxury line featuring mink hair and feather lashes

LAMIK’s environmentally friendly packaging is distinctive, acknowledging and responding to the needs of respecting our natural resources -75% of the products are contained in biodegradable contents made from recycled paper. Collectively all of the packaging is recyclable, modern and has functional capabilities, unusual in the beauty industry.

Fans of LAMIK read like a teleprompter at the Grammy’s with make-up artists that work with the likes of Diddy, Chrisette Michele, American Idol Lakisha Jones and Yolanda Adams, christening LAMIK as their preferred brand.   “Not only that, LAMIK carries color for EVERYBODY,” exclaims Kim Roxie- principle of the line. “At LAMIK we do not discriminate color. We have a wide range of colors to fit every shade of a woman.”   They are the preferred brand for the Stellar Awards and Miss Black USA Pageant system and just partnered with Academy Award winning actress Jane Fonda’s non-profit agency G-CAPP (Georgia Campaign for Adolescent Pregnancy Prevention) to create a National PSA campaign “A Kiss for Knowledge” and create a signature color as a fundraiser campaign filled with celebs- all supporting the national cause.  Just ask the cast of BRAVO’s The Real Housewives of Atlanta who are fans too.

Whether it’s the human hair lashes or custom mineral powders, LAMIK is definitely positioning itself as a leader by offering the often homogenous and predictable industry a breath of fresh air.  Rated as “The Best Spot to get eyelashes, eyebrow sculpting and make-up application” by The Houston Chronicle, LAMIK Beauty ‘s stylish Beautique can be found in upscale River Oaks neighborhood in Houston Texas, the eclectic district of Castleberry Hill in Atlanta, Georgia, as well as national distribution in the St. Regis and other boutiques.  Where beauty is revealed not applied.

For more information about the line, visit their website www.lamik-beauty.com.