The Cool Jew Love Day Giveaway Celebrates Tu'B'Av With Sweet and Sexy Gifts

Jewish innovators team up to honor Love Day, the annual celebration of Jewish sweethearts.
July 22, 2009 - PRLog -- With the annual Jewish celebration of sweethearts -- the holiday of Tu'B'Av -- on the horizon, Lisa Alcalay Klug, author of Cool Jew: The Ultimate Guide for Every Member of the Tribe, teamed up with Jennie Rivlin Roberts, creator of the online Jewish gifts store Together, these two Jewish mamalahs have invited other innovators -- friends and colleagues, performers and entrepreneurs -- to join them in creating their sweetest, sexiest giveaway ever.

"We are independent Jewish artists and entrepreneurs who love being Jewish and keeping Jewish traditions alive, meaningful and fun. We are coming together to celebrate our passion and enthusiasm for our rich culture," says Rivlin Roberts, who previously teamed up with Klug for Purim, Passover, Mother's Day and Father's Day giveaways. Klug agrees: "We want to shmear the love!"

The Cool Jew Love Day Giveaway honors "Tu'B'Av" which was celebrated in ancient times by young, single women dressing in white and dancing in vineyards; young men would sneak-a-peek, hoping to find their future wives. Today, many Jews will be celebrating in a similar fashion -- in clubs and dance halls rather than vineyards -- on August 5th.

Nine cool Jews and Jewish businesses have donated two prize packages each valued at approximately $175. Two lucky winners will receive the following sweet and sexy gifts:

* Ladino chanteuse Sarah Aroeste's "Puertas" CD ($15)
* Heeb magazine's "Night of the Living Jews" DVD which includes the uncut version of "Strip Dreidel" ($12.50)
*'s signature thong ($12)
* Author Lisa Alcalay Klug's book Cool Jew: The Ultimate Guide for Every Member of the Tribe ($13)
* Naomi Less' "Meshuga'at" CD and Jewish Chicks Rock women's tank top and temporary tattoos ($30)
* Mashuga Nuts - kosher dairy sweets - from ($15)
* Moshav's "Higher & Higher: The Best of the Moshav Band" CD ($18)
* Jennie Rivlin Roberts' "No Limit Texas Dreidel" game from ($20)
* Threaded Heritage's "Ahava" Love t-shirt ($39)

People can enter to win the Cool Jew Love Day Giveaway by visiting and answering the question, "What Do You Love About Being Jewish?" People can also click through to purchase elements of the giveaway on and learn more about these cool Jews. (No purchase is required to win. This contest is open to residents of the U.S. and Canada 18 years of age and older.)

The Cool Jew Love Day Giveaway begins July 22nd. One winner will be chosen from all online submissions and announced on Thursday, August 5th.

A second winner will be chosen and announced at LoveFest 2009, an event organized by JConnectLA, featuring a live performance by Moshev and co-sponsored by Cool Jew and ModernTribe. People can attend LoveFest on August 5th, beginning at 8 PM at the Bungalo Club in Los Angeles.

COOL JEWS: BIOS and WEBSITES (in alphabetical order):

Sarah Aroeste, inspired by her Sephardic roots from Spain and Greece fuses folk songs from her unique background with rock, funk and blues.  In an exotic blend, Aroeste combines sultry flamenco melodies with hot Middle Eastern rhythms, and all with a sexy, modern soul.

Covering arts, culture and politics in a voice all its own, Heeb magazine has become a multi-media magnet to the young, urban and influential. In Oliver Noble's "Night of the Living Jews" viewers will journey through a hellish night of terror, romance and a frighteningly non-kosher diet.

Jewcy is an entertainment and media company devoted to helping Jews (and anyone else) find, use, share, and expand meaning and community. Jewcy operates an online site, theatrical productions, and a steady diet of exciting events for progressive free-thinkers.

Award-winning journalist Lisa Alcalay Klug is the author of Cool Jew: The Ultimate Guide for Every Member of the Tribe, a 2008 National Jewish Book Awards Finalist. A contributor to the New York Times, Forward and many other publications, Lisa also edits the multicultural blog, Tolerant Nation.

Singer/songwriter Naomi Less performs values-based, edgy-pop-rock music. Her project, Jewish Chicks Rock, empowers Jewish girls to pick up instruments and express themselves through rock music. Naomi  is also a founding company member of

Moshav -- Yehuda (vocals, percussion), Duvid (vocals, guitar), and Yosef (vocals, bass) perform original rock/Indie/folk music. The members of Moshav learned and played music since childhood at Moshav Meor Modi'im, a musical village founded by legendary musician and Rabbi Shlomo Carlebach in the hills between Jerusalem and Tel Aviv.

Mashuga Nuts -- These famous cinnamon and sugar-spiced pecans, talked about nationwide, have appeared on "Friends" and other TV shows. Named for the Yiddish word meshuga, meaning "crazy", Mashuga Nuts are so good you'll go mashuga for more. For your sweetheart or yourself, these kosher dairy treats are packaged in the original Mashuga Nuts cartoon tin.

Jennie Rivlin Roberts is the founder of, an online Judaica and Jewish gifts store for progressive minds, spirits and style, and co-inventor of No Limit Texas Dreidel.  Her game, which combines dreidel and Texas Hold'em poker,  has received national recognition from NPR and Newsweek.

Threaded Heritage began when founders Steve and Brian realized a need for a clothing company to express fashion-forward designs that also maintain a link to the past. Their unique designs feature Hebrew and Israeli themes for men and women and also appear in a women's clothing line called called Chosen Chick.

For more information about Cool Jew Love Day Giveaway or to schedule an interview with any of these Cool Jews -- please call Rivlin Roberts at (404) 372-6418 or e-mail her at

For more information about LoveFest2009, visit, write or call (714) 403-3742.

Honor your love of being Jewish by scoring free cool Jewie stuff! Enter to win the Cool Jew Love Day Giveaway at

# # # offers design-conscious Judaica gifts and artwork that celebrate age-old traditions with modern style. From mezuzahs to menorahs, we find products made in Israel, Europe, and America with a contemporary design aesthetic. After you see the unique, clever, and beautiful pieces at, you will never again keep your Judaism tucked away in the closet.

Jew got questions? Jew got answers! Cool Jew: The Ultimate Guide for Every Member of the Tribe by award-winning journalist Lisa Alcalay Klug is a field manual for the 21st century Jew and the people who love them. Spanning 250 pages and nearly 400 images, it covers everything from identity, rituals, clothing and cuisine, to holidays, spirituality, diversity, and language.

The COOL JEW LOVE DAY GIVEAWAY is brought to you by Jennie Rivlin Roberts, Lisa Alcalay Klug,, and in partnership as Tribal Marketing.
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Tags:Cool Jew, Moderntribe, Tu B Av, Jewish, Judaism, Lisa Alcalay Klug, Jennie Rivlin Roberts
Industry:Religion, Lifestyle, Free
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Page Updated Last on: Jul 22, 2009
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