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Mobile Marketing is Topic for Radio Guest Appearance by Strategic Growth Concepts CEO
Recent technology advances have made Mobile Marketing a 'preferred option' for small businesses seeking new ways to increase revenue. Marketing expert, Linda Daichendt, will provide the "how to's" in an upcoming radio interview.
While you may not yet have heard a lot about Mobile Marketing, be assured that in the very near future, marketers will need to know as much about it as they previously needed to know about direct mail, telemarketing, radio or TV.
Strategic Growth Concepts’ Daichendt is a small business marketing expert with a specialization in Mobile Marketing strategies. During the broadcast she will explain:
What Mobile Marketing is
The benefits and advantages of using Mobile Marketing to promote a small business
The various types of Mobile Marketing and what each should be used for
The Federal Laws that apply to the use of Mobile Marketing programs
The type of results a small business can expect from using a Mobile Marketing campaign
The costs associated with implementing a Mobile Marketing campaign
Examples of Mobile Marketing campaigns that have been utilized by national brands and the results they achieved
Consider the cell phone and its capabilities:
Given that, marketers will likely be intrigued by the following facts about Mobile Marketing derived from recent studies: over 80% of consumers respond to SMS messages within 1 hour; 23% of SMS campaign messages are forwarded and become viral; and the messages sent via mobile are actionable and trackable thru specific consumer replies.
Mobile Marketing is a simple to use, targeted and measurable method of reaching consumers anywhere, anytime via their mobile phones. There are a variety of methods of Mobile Marketing, among them are:
SMS (short message service)
Also known as ‘texting’
MMS (multi-media message service)
Messages that contain multi-media objects such as images, video and audio
Browser-based web services such as the World Wide Web (Internet)
Bluetooth (short-range wireless technology; up to approximately 33 feet)
Also known as proximity marketing
The localized wireless distribution of advertising content associated with a particular place. In other words, if you have a cell phone in the proximity of a marketing broadcast, you would be able to receive a message or advertisement
Delivers multi-media directly to the user of a mobile device dependent upon their location via GPS technology
QR Codes (quick-response barcodes)
Mobile Marketing is extremely cost-effective and results in very satisfactory ROI (return-on-investment);
About The Small Business MBA, host of the Small Business MBA BlogTalkRadio program:
The Small Business MBA (http://www.TheSmallBusinessMBA.com) is a marketing consultancy that implements customized Internet marketing solutions for small business owners in order to help them grow their businesses.
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Strategic Growth Concepts is a consulting firm specializing in start-up, small and mid-sized businesses. The firm provides training and consulting in the areas of Start-up, Marketing, Operations, HR and Strategic Planning. The firm's website is www.StrategicGrowthConcepts.com. Strategic's CEO, Linda Daichendt, is a recognized business expert with 20+ years of corporate, small business and franchising experience and host of the firm's radio broadcast, 'Strategic Growth Concepts for Small Business'.
Strategic Growth Concept's network of highly-experienced business growth professionals provide the tools, resources, consulting and training to grow start-up and small businesses, and position them for on-going success in today's competitive marketplace. We help clarify the challenges currently facing businesses, identify a plan of growth-oriented solutions, develop methods of implementing the plan to the firm's best advantage, and then assist in achieving that successful implementation.