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Follow on Google News | Understanding Search Engine CrawlersLearn how search engine crawlers index and view your website and how to control these actions.
By: Racano Media There are many methods for controlling the way search engines will crawl and index your pages. I like to think of search engine crawlers reading a webpage like a human would read a book. First to find out what the book is about, a person would view the page title and summary (page description) Some ways to control crawlers: •.htaccess - Use to set up allowed Server Side Includes and 301 Redirects. •sitemap.xml - Set up and verify with Google Webmaster Tools. Its fast, simple, and easy to schedule crawler visits and page importance. These tools also offer a way to analyze how the crawler sees a website. •robot.txt - Set up to allow and disallow access to certain pages. •Set up easy to follow or nofollow links - Search engine robots use links to crawl the world wide web. Both inbound and outbound links should be properly strucutured. # # # Web design, development, online marketing and web analytics services including search engine optimization and social media marketing End
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