Enterprise Feedback Management to Insight: Exclusive Research Preview

SAVE THE DATE: Tuesday, July 21st 2009 2:00 p.m. Eastern - 11:00 a.m. Pacific
July 16, 2009 - PRLog -- Hypatia Research, LLC has just completed primary quantitative research on the Enterprise Feedback Management marketplace. Our research is the first to focus on the current state of EFM market maturity and reveals important insight into pressures faced by the end user community.

In addition, we will benchmark the actions customers take, the depth and distribution of EFM insight within an organization and the maturity of EFM usage by job function. Our research documents end-user selection and evaluation criteria, as well as future enterprise investment plans for EFM solutions.

Please join us on Tuesday, July 21st at 2:00 p.m. Eastern (11:00 Pacific) for a preview of our findings.

Executives in Marketing, Product Management, Corporate Development, Merchandising and Strategy will find this research valuable for:
•   Independent validation of current marketing and,product development strategies
•   Insight development into the needs of individual market segments
•   Perspective on motivations and plans by individual role within the organization
•   Business case justification for new product and services offerings
•   Development of build-buy-partner strategies for the delivery of a comprehensive EFM solution

We look forward to discussing our findings and analysis with you on the 21st. Please RSVP by replying to research@HypatiaResearch.com.

If you are unable to make the webinar on the 21st, please contact us at: research@HypatiaResearch.com to arrange a one-on-one discussion of our findings.

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Hypatia Research, LLC, http://www.HypatiaResearch.com delivers high impact market intelligence, industry benchmarking, best practice, and vendor selection research for how businesses use technology and service providers to capture, manage, analyze and apply customer intelligence to enhance performance and to accelerate growth. Coverage areas include: CRM, Business Intelligence, Customer Analytics, Marketing Automation, Database Marketing, and Customer Data Integration and Quality. Since its inception by co-founder Leslie Ament in 2001, clients have relied on Hypatia for industry insight, expertise and independent research for guidance in assessing various technology and service options. Like our namesake, Hypatia, we are committed to Calculating ResultsTM for our clients.

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