Cartis Group Helps to Launch New Healthcare Brand in Arizona

Bodhi Body Signals Nationwide Change in Healthcare
By: Michelle Elly
July 14, 2009 - PRLog -- Healthcare in the United States is broken. As a society, we do not take “care” of ourselves. We go to the doctor when we are sick. That is sick care not healthcare. Bodhi Body (literally, The Enlightened Body) is out to change that. “We are focusing all of our attention on empowering our patients and customers to proactively maintain their health and improve their well-being. We want our customers and patients to become health activists; people who want to take charge of their health,” says Joanna O’Neal, Bodhi Body’s Chief Executive Officer. “We are doing this by ensuring our customers have access to outstanding integrated medical services, the highest quality natural health products and unique guided physical activities all under one roof.”

Bodhi Body hired Cartis Group to define a brand strategy and launch the new multi-location brand. Cartis Group helped the Bodhi Body team create an anthropological brand strategy that will drive the new company’s brand culture. “Cartis Group’s approach to building a holistic brand, one that the entire organization understands, matched our holistic approach to healthcare. We now have a strategy that is meaningful and relevant to our entire team,” said O’Neal.

Cartis Group also designed Bodhi Body’s logo, identity system, numerous other brand collateral pieces and developed the organization’s messaging strategy. “Working with Cartis Group gave us the confidence to grow a powerful and meaningful brand. We truly appreciate what they did and the critical role Cartis Group played in helping us identify and define our brand,” said Chris Merryman, Bodhi Body’s Chief Financial Officer.

“Bodhi Body represents a better way of approaching healthcare,” said Shannon Carter, Cartis Group’s President. Carter went on to say, “We feel privileged to have helped define such a forward-thinking brand, especially in a time when healthcare needs so much change. Bodhi Body is positioned to be the next leader in real healthcare.”

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Cartis Group builds leading brands through sound brand strategy and brilliant design for companies such as Whole Foods Market, New York Life, USAA and Wayport.

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