Marketing Matters Unveils New Custom Publication for Exclusive Beauty Supplies

July 13, 2009 - PRLog -- Hollywood, Fla. — Marketing Matters, one of the most respected full-service marketing, public relations and advertising agencies, has been awarded the contract to create and distribute a 24-page custom publication for Exclusive Beauty Supplies, the southeast region’s premier wholesale distributor of high-end products to professional salons.

The salon magazine, titled X Factor, will be distributed to approximately 28,000 high-end salons in Florida, Alabama, Georgia and Mississippi. Exclusive Beauty Supplies plans to publish three issues in 2009, with the debut issue scheduled for early August, followed up by two more in September and November. Each X Factor will feature insider news, articles and tips from the industry’s leading salons, professionals and manufacturers.

Marketing Matters has earned several industry awards for custom publication design, including the 2007 Pearl Award from the Custom Publishing Council in the “Design: Best New Publication/Magazine” Category for Gear Head magazine, a publication targeted to high-end consumer electronics dealers and installers.

"I interviewed several custom publishers around the country before selecting Marketing Matters for X Factor magazine,” said MacDonald Kennedy, director of sales and marketing at Exclusive Beauty Supplies. "What really sold me on Marketing Matters was their genuine passion for our industry and their team of experts to position Exclusive Beauty Supplies as a leading brand in the professional beauty industry."

For more information on Marketing Matters and Exclusive Beauty Supplies, visit www.marketingmatters.net and www.exclusivebeautysupplies.com.

Talking Points
• Marketing Matters has been awarded the contract to create and distribute a 24-page custom publication for Exclusive Beauty Supplies.
• Titled X Factor, the salon magazine will be distributed to approximately 28,000 high-end salons in Florida, Alabama, Georgia and Mississippi.
• Three issues will be printed this year, the debut in early August.
• Marketing Matters has earned several prominent industry awards for custom publication designs.

About Marketing Matters
Founded in 1997, Marketing Matters is a full-service integrated marketing communications agency based in Hollywood, Florida. The agency offers turnkey management and high quality marketing materials and services, helping its clients manage their brands effectively and in turn expand their market presence. Among Marketing Matters’ specialized services are: public relations, advertising, programs and product launches, and the design of promotional materials that range from a single page flyer to a monthly newsletter or a sophisticated, glossy, custom-published consumer magazine. Marketing Matters also provides full trade show and event management, Web site design and development, corporate identity development and other services that ensure successful branding and realization of marketing objectives.

For more information about Marketing Matters and its services, visit http://www.marketingmatters.net or contact Coleen Sterns Leith at 954-925-1511, or e-mail her at coleen@marketingmatters.net.

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Marketing Matters is a full-service integrated marketing communications agency based in Hollywood, Florida. The agency offers turnkey management and marketing materials and services, helping its clients manage their brands effectively.