Another Design And Design Award

July 10, 2009 - PRLog -- Moving from a sole trader to a small and then medium sized business is a challenge which PRObuild has relished. In 2006 having quietly grown its turnover to become a multi-million pound business, it recognised that it could no longer simply rely on its passive approach to gaining business.

In securing its eleventh place in the Sunday Times Fast Track 2007 league table it realised the next stage of its evolution had to include creating a name for itself in the retail sector by developing its brand and managing its customer base.

Like many businesses, PRObuild had been busy doing what it does best, but had not taken the time to create a presence in the marketplace. Everything from what made the company unique, evidence of its success and why its high profile clients such as Tesco and Co-op repeatedly used PRObuild, remained hidden.

After a few conversations, the story behind PRObuild had been converted into key messages for the retail, education and commercial sectors for its first website. A draft marketing strategy was also produced along with content for other promotional material.

Working alongside Smooth Branding, PRObuild developed its new image as a modern, dynamic professional business to make it stand out from its competitors based on a brief Emma Thompson had prepared from discussions with the directors.

It no longer describes itself as a shop fitter but an organisation that recognises its role in creating an environment that will enhance its clients’ brands. It is instrumental in building that first impression, making it a contributor to the bottom line. See for yourself at www.probuildbham.co.uk.

Nigel Ford, Managing Director at PRObuild, says: “The process of both re-branding and website design was a very daunting prospect for us. I am delighted to say that with the professionalism and help of all at Smooth we got there. A special mention must go to Neli, who throughout the whole process has remained very calm, cool and collected when at times she must have been very frustrated with the lack of progress, hindered entirely by ourselves. Once again, a job well done by all at Smooth and i consider this the start, not the end of our relationship.”

# # #

Smooth is an independent London branding and design agency built around a shared belief that what brands need is people to spend time with them. We are a dedicated group who revel in the challenge of working with ambitious, fast-growing businesses.