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Follow on Google News | Coupon Sites Lead The Way For Businesses As Marketing Strategy In Down Economy – Direct Mail 2ndOnline Advertising Most Favored Medium for 2009 Among Business and Consumers - The Addition of Coupons Give Sites like Yellow Pages Coupons a Mighty Wallop - Marketers Reject Traditional Mass Media Ads
By: jacksaves Online Advertising Most Favored Medium for 2009 Among Business and Consumers And The Addition of Coupons Give Sites like Yellow Pages Coupons a Mighty Wallop - Marketers Reject Traditional Mass Media Advertising in Favor of New, Less-Expensive Media Consumers Plan to Spend over One-third More Money Online This Year YellowPagesCoupons.net connects consumers searching for value online with latest Web deals With both National and Local Deals, Discounts, Bargains and Savings Information LAFAYETTE, California July 10, 2009 CORE NEWS FACTS BUSINESS: 26% of Small Business plan to spend more on advertising in 2009 - especially online - and another 60% plan to spend about the same as in 2008, according to a report from Ad-ology Research (October , 2008), this despite lower ad budgets and 97% of business owners having ‘some degree of concern’ about today’s dismal economy. CONSUMERS: A recent survey by Nomensa found that 36 percent of people plan to spend more money online this year and 89 percent of respondents believe better prices can be found online. KEY ONLINE / COUPON SITE STATISTICS Business- Consumer- Despite plans to increase spending in some areas, the research also reveals that small-business owners are increasingly questioning whether mass media advertising (newpapers, yellow pages, TV , radio, etc.) effectively reaches their desired audience. These advertisers understand the importance of being top-of mind with their customers, and they agree that advertising plays a crucial role in the future of their businesses In a down economy, retailers of all sizes face the challenge of staying afloat and weathering the storm. As more consumers make purchases online, savvy merchants are attracting online dollars with exclusive Web coupons, deals and promotions. The biggest factors for small-business owners in making the decision to select specific advertising vehicles are rates (50%), proximity to business prospects (48%) and doing what the company has always done (41%). YellowPagesCoupons.net - One of the Few Coupon Sites To Offer BOTH National and Local Discounts and more Since last year, Yellow Pages Coupons, a free online resource for reliable, trusted coupons, coupon codes, discounted name brand products and services, has seen a 400 percent increase in the number of promotions retailers and services are offering on its site. Meanwhile, YellowPagesCoupons.net has seen a similar 4x increase in web consumer traffic to the site. Unlike other coupon sites, http://www.YellowPagesCoupons.net is not just a listing of ‘affiliate’ YellowPagesCoupons.net evolved naturally out of our parent, Coupon Country Direct Mail, about five years ago. As marketing evolves from print to online, Yellow Pages Coupons has rapidly been increasing its viewership among consumers while adding business coupons / mini-websites daily. YellowPagesCoupons.net is NOT just a coupon site but a Savings Information ' site – a Recession- Coupon Country (http://www.CouponCountry.com ) was begun by us 28 years ago (the internet part of it 10 years ago) as a cooperative direct mail business whereby small business could afford to compete with the 'big boys' in targeted, local coupon book mailers, by sharing postage and other costs among the 10-20 businesses within each mailer. CouponCountry.com has become a successful website, linking to YellowPagesCoupons.net whereby consumers can now retreive the (mailed) coupons ONLINE. For one low cost – less than 4c per address- Coupon Country designs, prints, mails and pays postage for targeted, attractive and color coupon book mailers to 20 different targed locales of 10,000 addresses per area. (See MAILING SCHEDULE on website.) A FREE WEB Coupon site at YellowPagesCoupons is included when one mails with Coupon Country. Thereby , one is advertising in the TOP TWO Ad Media for 2009 – Online and Direct Mail! PRESS CONTACTS: http://www.YellowPagesCoupons.net Yellow Pages Coupons Burt Kaufman 1-888-4-A-COUPON (1-888-422-6876) info@yellowpaagescoupons.net # # # An application to deliver national and local coupons and helpful savings information directly to the desktops of consumers for both online and offline savings. End
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