Author Ashok Purandutt Announces Release Of His Book

July 10, 2009 - PRLog -- Where should an enthusiastic young person, with no family history and mindset of doing business, start his entrepreneurial journey? What are the things he needs to evaluate before taking the plunge and what kind of mindset and resources will determine his success or failure?

An Entrepreneur and Human Resource Development consultant Ashok Purandutt answers these questions and more in his book “Entrepreneurial Sins (ISBN: 978-81-8465-074-7)” (226 p, 364 Rs). The book, according to Nadeem Sani, an ex-Indian Naval Officer, is prima facie a story about the Aiyyar brothers who start off a manufacturing venture, but has the main purpose of guiding a budding entrepreneur. “Mr. Purandutt has very effectively brought out the kind of thinking in the family preceding a new venture, the need for a very serious evaluation of one’s personal traits and one’s personal environment before plunging into an independent venture which is a sea of enterprises” says Dr. BsKs Chopra, Former Director of Symbiosis Institute of Business Management

Ashok Daga started a small industrial unit in 1977 and sold off his first venture in 1981. These experiences taught him important lessons on Entrepreneurship. Before writing Entrepreneurial Sins to share his entrepreneurial experiences and insights, he had developed a training program on First Generation Entrepreneurship.

The recently released book is published and distributed through on-demand publisher Pothi.com. “We are extremely proud to have talented Indian authors like Ashok Purandutt. Pothi.com helps writers self-publish their works and reach out to a global audience,” says Abhaya Agarwal, co-founder of Pothi.com. Copies of the books may be purchased from Pothi’s online book store. Details about the author and book reviews may be accessed at www.bizriter.com.

To place orders for the book, contact Pothi.com (info@pothi.com  +91-80-41683215).

# # #

Pothi.com provides tools and marketplace for Self Published Books. It is owned and operated by Mudranik Technologies, a Bangalore based start-up.