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Follow on Google News | Marketing for Accountants, CPAs, and Professional Service Firms - New E-BookFree e-book outlines what works and what doesn't when it comes to marketing professional services.
According Kansas City area Duct Tape Marketing Coach Bill Brelsford, "Many professional service providers believe marketing (other than referrals) won't work for their type of firm. It's not unusual for them spend a lot of money on a campaign that produces little or no results, causing them to sour on marketing." In his new e-book, "Saying the Wrong Thing Louder Doesn't Make It Right", Brelsford outlines why referral marketing works and how most frustrations related to professional services marketing are caused by failing to stick with what works for referrals when engaging in other marketing tactics. The e-book starts by telling the story of a typical accountant who starts his own practice and then challenges he faces while building his business. A discussion of why referrals work, why the "other marketing stuff" doesn't. The e-book outlines the elements of a successful referrals and concludes with a discussion of how to apply the principles of successful referral marketing to a firm's other marketing activities. The free e-book “Saying The Wrong Thing Louder Doesn't Make It Right” can be found and downloaded at http://www.rebarbusinessbuilders.com/ # # # About Rebar Business Builders As an Authorized Duct Tape Marketing coach, we help professional service providers install marketing systems that allow them to spend less time chasing business and more time working with profitable clients. End
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