Marketing Giants: Up Close and Behind the Scenes - Marketing the Dallas Mavericks

July 2, 2009 - PRLog -- DALLAS, TX – Join the D/FW American Marketing Association for this once in a lifetime chance to go behind the scenes at one of the top NBA teams in the country.

Paul Monroe, VP of Marketing and Communications for the Dallas Mavericks, will share his secrets to successfully marketing a  major sports franchise.  Integrating traditional TV & Radio with web 2.0 and social marketing and the live game experience, the Mavs activities reaches and engages millions.

A Members only event includes; dinner and presentation in the Old #7 Club, followed by a tour of the Mav’s locker room and practice court - maybe even a shot at a basket or two!.

Event Take-aways:
• Gain insight into the world of major sports marketing
• Find out how a top sports franchise is embracing the world of web 2.0
• Is it really that tough to beat the buzzer and hit a shot from half-court?
 
DATE:  Thursday, July 9, 2009 5:30 pm to 8:00pm

LOCATION: Old #7 Club American Airlines Center 2500 Victory Avenue Dallas, TX 75219
REGISTRATION:  http://www.dfwama.com/en/cev/253

This is a members only event – for details on becoming a member,visit www.dfwama.com/.

The Dallas/Fort Worth American Marketing Association is recognized for educating, supporting, and enhancing the image of marketing professionals.  But we are also dedicated to supporting our local community at large.

This month, we will be accepting donations of canned goods, toys, and basic necessities to help the Salvation Army replenish its depleted resources.

For 2009 The Salvation Army projects homeless shelters stays to increase (9% men, +22% women), and funding for Emergency Financial Assistance to double.

The Salvation Army is noted for its charitable commitment to the community (based on research and rankings of Charity Navigator). In these challenging times the Salvation Army has stepped up its efforts in providing financial and housing assistance as well as meals and Heat Relief for families in crisis.


Please note: The D/FW AMA does not support the Salvation Army with chapter funds and our members are under no obligation to provide donations.  This is a purely voluntary effort to help a local charity support those in need.


About the DFWAMA
The DFW American Marketing Association (AMA) is the number one source for marketers in the Dallas/Fort Worth Metroplex. With over 700 professional members and host to more than 50 informative and educational events annually, it is the ninth fastest growing chapter and the tenth largest in the nation. Recent event keynote speakers have included global marketing executives from Mary Kay, Frito-Lay, Texas Instruments, American Airlines, Xerox, ExxonMobil, McKinsey, GfK, Fluor, JC Penney and La Quinta Hotels and Inns. For more information, go to: www.dfwama.com.
Want to connect with industry leaders, local marketing professionals and stay current on the hottest marketing topics? Join the AMA today!

About the Salvation Army
The Salvation Army D/FW Command is the largest in the United States and operates 12 pantries serving Dallas, Tarrant, Collin, Denton, and Ellis counties.

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About the DFW AMA:
The DFW American Marketing Association (AMA) is the number one educational source for marketers in the Dallas /Fort Worth Metroplex. For more information, go to: www.dfwama.com.