Getting Started with Email Marketing – Get the Tools You Need From SalesNexus Today

June 29, 2009 - PRLog -- The hardest part after participating in a seminar or webinar, taking a course, or just reading an e-book is distilling everything down to an actionable agenda and applying the information to your business.  It always seems that the examples given in the material don’t directly apply to your particular situation.  Get the details: http://www.salesnexus.com/lp/lp-email_marketing_bailout.php

Do something … even if you don’t do it 100% correctly
You will get started on a new path that leads to positive results.  The first piece of this puzzle is to gather the people who have touched your business in some way. These are the people who touch your business by calling, requesting information, responses to advertising or mailers, visiting a physical location or hitting one of your web pages.

If you’ve got sales contacts and customer names in a CRM system or Contact Management System, then great!  You’ve got your prospect list together already!

Even if you don’t have a contact management system in place yet… can’t find all the contacts from the last couple of years… or don’t have contact capture pages (squeeze pages) built for your web site yet, you can still begin the process.
Good places to start gathering your sales contact list:
● Accounting records - as we’ve discussed, your existing customers can be a great place to begin email marketing.
● Sales Contacts - you should be able to gather together the contacts your sales team has accumulated in their personal email program, address book software or PDA.
● Business Cards - buy a “CardScan” system at the local office supply store.  It scans your business cards and converts the image into an excel file of names, phone numbers and email addresses.

The important thing to remember is that this is a relationship building endeavor. Nothing else... You should start right now with the contacts you have under your control…. whether it is five… or five thousand.  Get the details: http://www.salesnexus.com/lp/lp-email_marketing_bailout.php

If your target audience can be identified by industry, size of business or other demographic criteria, then you should be able to purchase a list of contacts. Obtaining lists including email addresses can be difficult and expensive.  You can also advertise your “offer” on other web sites that may target a similar market. Start simple and small and keep your budget as low as possible. The point is to get started as quickly and simply as possible. Once you’ve gotten things underway and have seen some results, you’ll be able to make smart decisions about how much to invest.

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SalesNexus is one of the best kept secrets in the contact management CRM arena. The company, founded in 2002 by Craig Klein, is built on the premise that businesses win when their sales staffs implement best practices through efficient contact management.