Swimwear, beachwear and bathing accessories – the sensual world of Salt & Silk

June 24, 2009 - PRLog -- “The Ceremony of Bathing” - The slogan exemplifies what Salt & Silk is all about. The online shop is the ideal location for beach and bath lovers on the lookout for new and unique items. With a large selection of bikinis, tunics, cover-ups, jewelry and more the website has something for everyone. What’s more, it offers a wide range of products to help you unwind in the bath and turn your everyday bathroom into your own personal spa.

The Website features selected beachwear from the latest collections of Brazilian and Hawaiian designers, such as Letarte Swimwear, PokoPano, BumBum, Agua de Cóco and Rosa Chá. It also showcases jewelry and other accessories from David Aubrey and Hey, as well as bath and body products including bubble baths, scented candles, bath oils, bath salts (from the Himalayas), soaps, shower gels and body lotions. Salt & Silk offers a broad spectrum of unique, one-of-a-kind items for fashionistas looking to make an impression both on and off the beach.

The homepage greets visitors with a clear, well-structured overview of the items Salt & Silk carries.  New items are showcased under “New Arrivals” to make it easy for shoppers to view the latest looks as they arrive at Salt & Silk. To search for a specific item, shoppers can click on the corresponding section or enter the brand name directly. One particular highlight of the website is the section featuring the “Top Five Beach Looks.”   In this section, Salt & Silk reviews photos from websites and magazines of the hottest looks and beach trends and gives visitors the “low down” on what people are wearing and where they were wearing it – be it at a party, beach club or on the beach.  

To help shoppers choose the right beach look, the Salt & Silk Team reveal their items of choice in the “Salt & Silk’s Best” section.  In addition, shoppers can keep up to date on the latest trends and events by subscribing to the free newsletter. After registering by entering their e-mail address, subscribers receive exclusive information on new products in advance – and can even pre-order. If an item happens to be out of stock, the shopper is automatically notified once the product becomes available.

The “Tips” section is another highlight of the website, offering ideas for an incredibly relaxing bath, amazing travel tips including the most beautiful beaches in the world, luxury hotels with the best spa facilities and – to round off the sensual experience – great ideas for delicious treats such as wine and chocolate.

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Salt & Silk is the new online shop for swimwear, beachwear and bathing accessories. It features the latest fashions and high-quality accessories from niche brands that you won’t find at the local shopping mall.