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APW President Systems to increase focus on Technical Services and Channel Partnerships
APW President Systems announces plans to lay emphasis on technical services and solutions and on expanding its market reach through a channel partnership program. Names S. Venkatraman as Vice President - Enclosure Solutions and Technical Services.
By: T A Balasubramanian
On the technical services front, APW President has been moving strongly to offer increased back-end support and advisory help to customers in data center and telecom center projects from an early stage of the planning cycle through design, deployment and completion. The company’s technical personnel are closely involved in counseling IT managers, sharing expertise, and evolving optional solutions with modularity, scalability and reliability.
“This is a natural progression,”
In line with the strategy, the company recently announced the promotion of S. Venkatraman to the position of Vice President - Enclosure Solutions and Technical Services. He was earlier Associate Vice President - Sales & Service, a position he has held since February, 2006. Venkatraman has over 19 years of experience in sales and marketing.
APW President’s channel partnership strategy in the last two years has given the company a fresh thrust that now includes a focus on solutions for small-and-medium business.
“We have a well-established business-to-
In developing channel partnerships, the company is enrolling channel champions who have a reputation for driving market growth, and for fostering a value-creation strategy that aligns with a customer-centric approach.
"To quote an example, we have appointed Asia Pacific Brands India Ltd (APBIL), a provider of distribution services for IT and Industrial products, as national distributor for the FlexiBox, our range of wall-mount cabinets,” says Pramod.
“APBIL is well-positioned to win new markets because of their aggressiveness - with their operating efficiency, knowledgeable sales representatives, and established professional practices such as customized logistics. They were a natural choice," Pramod added.
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About APW President
Headquartered in Mumbai, APW President Systems Limited is a 28-year-old company with a special proficiency in designing and delivering standard and custom-designed infrastructure management solutions. Service skills include IT infrastructure consulting, product design, customization, networking logistics and layout, and support and service packages for IT administration and strategic development.
For 28 years, world-class APW President solutions have been accepted by every prestigious name in Indian business. The company has customers in many countries, including the Middle East , Australia, Singapore and the US. Backed by a countrywide network of sales offices, distributors and agents, the company's highly trained team of sales engineers and technical support staff has rich experience in customer support.
For more information about the company and products, visit APW President's home page at www.apwpresident.com