E-Tailers Getting Creative in Tough Times - technology assisting in enticing buyers into websites

June 19, 2009 - PRLog -- InkjetandTonerCartridges.co.uk is one such e-tailer who, working in partnership with their ecommerce developers Impact Technology, have literally given a new spin to promotional offers in the form of an animated roulette style wheel of prizes, which can be played with at checkout to potentially reduce the cost of an order.

Head of Marketing for www.InkjetandTonerCartridges.co.uk explains the idea behind the Spin to Win game:

“We wanted to add a little fun to our shopping experience, whilst still enticing customers through promotional offers.  Rather than just drastically reducing prices which is what all our competitors our doing, we wanted to stand out from the crowd and add a fun usability feature to our website.”

“The Spin To Win game was developed by Impact Technology as a JAVA application and integrated into our checkout pages.  On winning our customers are provided with a voucher code they can only use once, which deducts the saving from their shopping basket total.  With a 1 in 5 chance to save money on an inkjet and toner cartridge order it is so far proving a real hit with our website visitors.”

If marketed effectively creative ideas such as this one can make a huge difference in both attracting potential customers to a web store and enticing them to purchase from you.  One note of caution is to track the usage and conversion rates for any game such as this to ensure you’re not loosing sales by putting off customers if they don’t win.

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Notes to Editors:
•   www.InkjetandTonerCartridges.co.uk is a reseller of all original, compatible and remanufactured inkjet and toner cartridges, with over 6,000 product lines available online.
•   The Spin To Win idea and game was created in partnership with software developers www.impacttechnology.co.uk
•   To contact us:
email marketing@inkjetandtonercartridges.co.uk
visit www.inkjetandtonercartridges.co.uk for more information

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www.InkjetandTonerCartridges.co.uk is a reseller of all original, compatible and remanufactured inkjet and toner cartridges, with over 6,000 product lines available online.