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|  Guitarists Take Lead on Mobile Phones!Guitar freaks and music lovers can now watch and hear on their mobile phones some of the finest musicians in the world play live, following the launch of the first mobile channel dedicated to guitarists.
By: Ian Mullins Guitarist TV has teamed up with mobile TV streaming experts Yamgo to bring live concerts and scheduled programmes from guitar heroes right to fans’ mobiles, anywhere in the world. Superstars of the guitar and the most technically accomplished players all feature on the new channel, including outstanding musicians like Joe Satriani, Steve Vai, Dennis Stratton, Guthrie Govan and many more. Guitarist TV was started by Mike De Jager and launched by Joe Satriani. With commercial operations being run by David Wray, the channel has, until now, been only available on IPTV networks and as an Internet TV channel. This deal with Yamgo now brings it to mobile phones. From today it is being broadcast simultaneously on mobile phone networks worldwide, IPTV and Internet. Yamgo’s founder and CEO, Ian Mullins said: ‘From today millions of phone owners will be able to enjoy guitarist TV on their phone. ‘Consumers across the world will be able to watch Guitarist TV on over 1,000 different mobile devices simply by visiting Yamgo’s mobile website at http://www.yamgo.mobi/ ‘There is nothing extra to pay and no software to download. ‘Click the link and our software recognises the handset and network speed and delivers the best quality stream for that particular device. ‘The solution is optimised for 3G phones but dynamically adapts to 2.5G or WiFi speeds delivering the best quality of service possible under different network conditions. ‘With millions of consumers now having almost unlimited web browsing time built into their packages from the networks, the service can be considered free. ‘We recently broadcast the finals of the IPL Cricket Twenty/20 to mobile phones around the world and that was a huge success, so we consider ourselves the experts in this space!’ Guitarist TV’s David Wray said ‘Mobile TV is a great way for us to increase our audience and generate additional revenue from advertising, which will allow us to continue to grow the great content we show! ‘We are delighted to partner with Yamgo, who have provided an end-to-end solution for mobile TV publishing. Mobile phone represents one of the fastest growing digital platforms and we are excited that our users will be able to watch Guitarist TV at anytime and anywhere.’ Music is one of the most popular mobile TV categories. Yamgo takes the Guitarist TV live TV feed – provided by Global Digital Broadcast – and processes it in its automated real-time encoding platform, which optimises the live video stream for different networks and different phones. Ends For more information please contact: Ian Mullins Tel: 0870 471 3144 Email: press@yamgo.com www.yamgo.com John Quinn Tel: +44 (0)7736 149410 john@johnquinnconsult.co.uk www.johnquinnconsult.co.uk About Yamgo Yamgo (http://www.yamgo.com) was established in 2005 by mobile TV expert Ian Mullins. Yamgo was one of the early pioneers in optimising video for small screens and phone networks. It provides a service to distribute live TV and video to mobile phones. Yamgo’ About Global Digital Broadcast Global Digital Broadcast provides technical services in order to enable internet protocol television (IPTV) to be delivered by broadcasters around the world, to viewers around the world. Established in 2005, initially as a research and development company, Global Digital Broadcast is now a leading international player in IPTV, maintaining and operating a number of networks and platforms, including: Something in the UK; SuncasTV in America; Via America across EMEA and IPQube in the Philippines. Global Digital Broadcast is the first in the world to develop and implement such a comprehensive IPTV application, including its hybrid set-top box (STB), which combines IPTV streaming to television sets; free-to-view programming; Ends # # # Yamgo (http://www.yamgo.com) End
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