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Rapid Growth of Jersey Pearl's Accessible Pearl Jewellery Collection
Jersey Pearl has spent the past twenty-five years building its reputation as the UK’s largest pearl showroom. Now this third-generation family business has taken the next step to launch its own brand.
By: Jersey Pearl
Jersey Pearl’s key selling point is that it offers real, high-quality pearl jewellery at affordable prices, with most pieces retailing between £40 and £250. The range features pearl charms, pendants, rings, cufflinks, earrings, bracelets and necklaces in a variety of styles and incorporating both traditional and more contemporary design elements. All the pieces are made with Freshwater, Tahitian, South Sea or Akoya pearls, all of which are real, CarbonNeutral®
Jersey Pearl pairs its product offering with a dedication to teaching customers about pearls. The jewellery is accompanied by unique packaging as well as an extensive guarantee. The company also offers its stockists a range of UK-made point of display and point of sale materials, with unique packaging designed to complement as well as protect the jewellery.
So far, Jersey Pearl’s strategy seems to be working as the company’s director, Mike Taylor, reports. “Every stockist has re-ordered at least once. The initial feedback is simply that our price points work with our retailers’ customers. The public has been happy to spend £40-£100, learn something new about an interesting product and walk away with well-packaged, good quality pearl jewellery.”
The company also places great emphasis on the pearl farming industry’s relationship with the environment in constant efforts to preserve this vital and thriving sector. Through its continued efforts, Jersey Pearl has become the first and only CarbonNeutral®
Despite the current climate, the Jersey Pearl brand seems to be thriving. With a unique product offering accompanied by the assurance of consistent high-quality at an affordable price, the Jersey Pearl collection fills a gap in the pearl jewellery market, promising customers exceptional value for their money.
For more information please contact Mike Taylor on +44(0)20 3031 9860 or by emailing him on mike.taylor@
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Jersey Pearl offers a wide collection of pearl jewellery made with real, never dyed and CarbonNeutral®