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Follow on Google News | The Future Of Telemarketing Is A ‘Co-Sourced’ Partnership ApproachWhilst outsourced telemarketing is nothing new, recent market research has indicated that high-tech companies feel that a 'co-sourcing' approach not only delivers an ROI but also provides the flexibility and control companies want.
By: X-Sellerant X-Sellerant has analysed market trends and results show that companies that are planning to use an outsourced telemarketing solution within the next 6 months has increased by 21% compared with 3 months ago. Commenting on this trend, Stuart Tandy, X-Sellerant’ However, the research also suggests that companies utilising an outsourced solution have historically questioned the ROI from traditional telemarketing agencies. Of those companies surveyed that have used an external telemarketing company for lead generation, only 36% felt that the approach yielded a satisfactory ROI on their lead generation budget. “This statistic identifies that companies are looking for a partnership approach. Customers are increasingly looking to X-Sellerant to compliment their own in-house sales & marketing function working on specific ad-hoc or seasonal campaigns. This ‘co-sourcing’ It also seems that companies are becoming weary of supposed ‘pay-for-performance’ - END – About X-Sellerant X-Sellerant was formed because of the recognised frustrations of many high-technology companies in delivering a return on investment for their lead generation budget and a lack of understanding of doing business with the public sector compared with the corporate marketplace. They offer clients all the benefits of an internally delivered telemarketing campaign, with the additional flexibility and knowledge that comes from engaging an experienced, focused, specialist agency. Specialising in Identity & Access Management, Content Filtering, United Threat Management, Encryption, Network Security, Enterprise Systems Management, Business Service Management and Storage, X-Sellerant helps technology companies generate new business opportunities across the Public Sector, delivering End User and Channel Partner appointments using a pay for performance model. To find out more visit www.x-sellerant.com # # # X-Sellerant helps technology companies generate new business opportunities across the Public Sector, delivering End User and Channel Partner appointments using a pay for performance model. End
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