Portable Trade Show Displays – An Alternative To Elaborate Trade Show Stand Construction

June 14, 2009 - PRLog -- Portable trade show displays – an alternative to elaborate trade show stand construction

In times of economical crisis reports about collapsing advertising budgets are massing. According to the Nielsen Media Research Agency the business volume of North American advertising industry dropped 4.1 % in 2007. In the first half of 2008 the business volume dropped another 1.5 % in the US and 3% in Europe. For 2009 the market research agency Zenith Optimedia forecasted a decline of 6.2 % of the advertising budgets of US companies. Worldwide the spending made for advertising is going to decline by 7%. Considering those facts the market survey of the AUMA is nevertheless interesting to see. Therein the role of trade shows within the marketing mix of diverse companies is analyzed. 81% of the interviewed companies ranked trade shows still as the most important tool for marketing their brand or product. Apparently the possibility of a dialogue on a personal base between marketer and target group has been the main reason for this outcome.

Certainly, against the backdrop of declining advertising budgets but constant relevance of trade shows it seems to be recommendable for medium-sized businesses to look for alternatives to elaborate trade show stand construction. Easydisplay International Ltd. Co., China based manufacturer of portable trade show displays, holds a vast product portfolio of portable trade show displays and with it is enabled to offer a reasonable alternative to elaborate trade show stand construction. Portable trade show displays are an efficient and effective possibility to represent your brand or product on every trade show. Portable trade show displays are mobile, easily set up, and reusable. There are different kinds of portable trade show displays such as pop up displays, rollup displays, promotion counters, literature racks, table displays or light boxes, which flexibly can be combined according to the customer’s own conception. For more information about portable trade show displays:  http://www.easydisplay.com.cn

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Easydisplay International (Suzhou) Co., Ltd. is German company operating in China. We are one of the world’s leading producers for high quality display solutions, who emphasizes on customer service and satisfaction. More infos: www.easydisplay.com.cn