June 13, 2009
-- In 1995 MCA/Universal Records signed a new r & b group called IV Xample. Not many had heard about this group nationwide consisting of members Dre Allen, BC Chevis, Raymond Chevis, & Bryant "Luscious" Woodert, but in Los Angeles they scored a top requested hit with a song called "The Swang" which was catapulted into the public eye by program director Maurice Devoe's decision to put it in heavy rotation at his station 92.3 The Beat. From there it spread to KMEL in San Francisco all the way to V 103 in Chicago to WBLS in New York City. After gaining recognition from MCA President Ernie Singleton, they recorded an album & released the first single "I'd Rather Be Alone" & embarked on a journey that would take them into the top 40 and then around the world. In the midst of a swarm of male groups like Az Yet, Boyz II Men, Portrait, UNV, Shai, All 4 One, & many others, IV Xample set out to seperate themselves from the pack. Gaining worldwide recognition from around the globe, they started touring & sold over a half a million copies in their touring of Australia, Japan, Singapore, Hong Kong, Canada, & everywhere else the label sent them. The only problem was that most of the other groups were touring the U.S. first and by the time they returned to the states, the reception of their top 40 single had died down. It was time for a new single. In the meantime, label politics took hold & the executives who signed IV Xample were fired leaving them to fend for themselves while the new regime took over. In haste and not wanting to lose momentum, the new executives Hank Shocklee & Daddy O rush released a more street leaning video for the single "From The Fool" and launched the group on a U.S. tour to promote on MTV, VH1, Nickelodeon, & The Box. With the drastic change in direction throwing radio executives for a loop, the decision was quickly made to send the group into the studio with then super producer Babyface who had launched super group Boyz II Men into the stratosphere with his songwriting & production. But before they could finish the new album a foul wind was about to blow. An executive from another MCA label called Gasoline Alley approached IV Xample member Dre Allen to offer him a solo deal. Almost lured by the temptation, Allen rapidly declined the offer. Weeks later he would offer a solo deal to group member and recent father BC Chevis. This time the bait was taken & in an emotion filled meeting, he made the announcement that he was leaving the group. Thus came about the end of IV Xample. But now it's 15 years later & the boys are now men! Having grown & developed their talents individually, had kids, & some even having gotten married like Dre Allen with his much publicized marriage to 20 million selling Funky Diva Dawn Robinson from En Vogue & the Grammy nominated group Lucy Pearl, IV Xample found themselves cruising the internet and read so many comments of adoration net wide, that they decided to come back grown, sexy, & focused on hits to show the world what they REALLY have to offer. The moral of this comeback...."
who says there's no such thing as second chances"? Get ready world...because 2010 will be the year of "IV Xample"!!!
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Dgirl Entertainment is a PR firm headed by Daya Mccants focusing on brand strategy & entertainment concepts within the r & b, pop, & hip hop music communities.