Is Bing Setting Itself Up For Failure?

June 8, 2009 - PRLog -- EKM Group has been studying the online conversations since the release of Bing and they all have one common thread. Bing focuses on on-page optimisation and prioritises Titles, and keywords rather than content and links.
This means that when web pages are written, Bing will rank the page in its listings by prioritising what it finds on the page, rather than authority and expert sites that link to it.
Even Bings’ own FAQ section states that to rank well in their decision engine, websites must perform SEO work that became outdated years ago on the likes of Google. (1)
Owner of EKM Group, Michael Kitt explains “If Bing is focusing on keywords and titles and other basic on-page optimisation techniques then they are potentially opening themselves up to becoming nothing more than a search engine that provides spam sites as results. Google realised a long time ago that by analysing the links between websites they could establish good authority and expert sites as they were all basically providing independent votes for each other and should be recognised as such. By going back to focusing on what a website designer puts on a web page, Bing will encourage spammers to produce irrelevant pages with optimisation which will rank them well, thus eventually producing bad results in Bing.”
He added “Google have got it right and unless the best Search Engine Optimisation minds in the world have got it wrong I believe that Bing will fail and Microsoft will have wasted hundreds of millions of Dollars.”
On the other hand EKM Group have noticed that since the release of Bing, Google seems to have been having a shuffle about with its own algorithm and rankings as some of their customer websites seem to be jumping around the rankings chaotically and they are hoping for a return to normal very soon.

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(1) - More information about Bing’s optimisation requirements can be found at - http://hubpages.com/hub/Optimizing-your-website-for-Bing
More information about EKM Group can be found at http://www.ekmgroup.co.uk

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