News By Tag
News By Location
Is Bing Setting Itself Up For Failure?
Microsoft’s new decision engine Bing has now been active for a couple of weeks and internet chatter has been rife throughout the SEO communities. However, UK SEO Company EKM Group, believes that Bing could be setting itself up for a big fall.
By: EKM Group
This means that when web pages are written, Bing will rank the page in its listings by prioritising what it finds on the page, rather than authority and expert sites that link to it.
Even Bings’ own FAQ section states that to rank well in their decision engine, websites must perform SEO work that became outdated years ago on the likes of Google. (1)
Owner of EKM Group, Michael Kitt explains “If Bing is focusing on keywords and titles and other basic on-page optimisation techniques then they are potentially opening themselves up to becoming nothing more than a search engine that provides spam sites as results. Google realised a long time ago that by analysing the links between websites they could establish good authority and expert sites as they were all basically providing independent votes for each other and should be recognised as such. By going back to focusing on what a website designer puts on a web page, Bing will encourage spammers to produce irrelevant pages with optimisation which will rank them well, thus eventually producing bad results in Bing.”
He added “Google have got it right and unless the best Search Engine Optimisation minds in the world have got it wrong I believe that Bing will fail and Microsoft will have wasted hundreds of millions of Dollars.”
On the other hand EKM Group have noticed that since the release of Bing, Google seems to have been having a shuffle about with its own algorithm and rankings as some of their customer websites seem to be jumping around the rankings chaotically and they are hoping for a return to normal very soon.
(1) - More information about Bing’s optimisation requirements can be found at - http://hubpages.com/
More information about EKM Group can be found at http://www.ekmgroup.co.uk
# # #
EKM Group is an SEO company that focuses on delivering the best results and rankings for every client.
They pride themselves on their ability to bring together some of the most innovative SEO and website development solutions as well as the most knowledgeable experts in the current market, they excel at meeting customer demands no matter how complex, customised or demanding the requirements may be.
EKM Group offer a wide range of SEO Services to Small and Medium businesses across the UK.
From Keyword analysis to content optimisation EKM Group have a package that will boost any website up the Google rankings. The packages are also available no mmatter what the customers budget.
EKM groups SEO packages are very comprehensive and no matter your budget there is a package that will fit a customers requirements.
With an extremely experienced staff, EKM Group has an expanding workforce, all of whom have a provable experience of Search engine optimisation.