Marketing Mix Models Provide Competitive Advantages & Improve Marketing ROI

Predictive Marketing Mix Models (MMM) evaluate the effectiveness of marketing mix (product, price, promotion, and place) and other marketing activities and identify the optimal budget allocation strategy for your company.
June 6, 2009 - PRLog -- Read more here:

THE MARKETING ANALYSTS  develop predictive Marketing Mix Models (MMM) that evaluate  the effectiveness of your marketing mix (product, price, promotion, and place) and other marketing activities and identify optimal budget allocation strategies.  Once developed, a Marketing Mix Model for your company will provide actionable recommendations that can improve your ROI and allow you to make better, more powerful marketing decisions.

For best results, we require three years of historic marketing data that includes information about sales volume and marketing campaigns.  Most companies already have this data available in their data warehouse.  Once your model is developed, various “what if” scenarios can be run to help you evaluate different alternative strategies.

As CEO’s demand more information on Marketing ROI, marketing mix models are gaining popularity particularly in the Consumer Packaged Goods, Financial Services, Automotive, pharmaceutical and Hospitality industries. In fact, P&G, Kraft, Coca-Cola, Pepsi and other Fortune 500 companies are already considering Marketing Mix Models as an integral part of their marketing planning.

For additional information on how Marketing Mix Models can improve your marketing strategy, please visit

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THE MARKETING ANALYSTS was founded in Dallas, Texas and has satellite offices in Fort Myers, Florida; Sofia, Bulgaria; Cologne, Germany; Ismailia, Egypt and Moscow, Russia to provide one-stop, high quality, low cost solutions for your special marketing needs. Initially launched as a predictive marketing research company, we now provide a variety of integrated marketing solutions including content management systems, search engine optimization, proofing and language translation services.
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