Kaspersky Lab launches Kaspersky Internet Security 2009

June 4, 2009 - PRLog -- Kaspersky Lab, a leading developer of secure content management solutions announced the launch of Kaspersky Internet Security 2009 at a Press briefing held at Hotel Le Meridian this afternoon. Present on the occasion was Mr. Alexander Gnatusin - Director of Channel, SA | Kaspersky Labs Asia along with Mr. Q. A. Tapia - Head of Sales | Zoom Technologies - the Official and exclusive Distributor for Kaspersky Products in India.
Kaspersky Internet Security 2009 – the all-in-one security solution that offers a worry-free computing environment for you and your family & has everything you need for a safe and secure Internet experience. Kaspersky Internet Security 2009 Protects your PC from Viruses and worms, Spyware and Trojans, Hijacking and botnets, Identity theft, Network attacks & Spam. The product includes a Two-way firewall, Virtual keyboard & Parental control.
Version 2009 products combine the benefits of Kaspersky Lab’s new antivirus engine, with its dramatically improved scanning speeds, and cutting-edge HIPS technology to block new malicious programs even before signatures have been added to the antivirus databases.
Tens of millions of people worldwide currently use the version 7.0 personal products launched last year. Kaspersky products have consistently scored highly in independent tests and offer market-leading protection and reliability. Kaspersky Internet Security 2009 is based on the very latest developments in security technologies. The new interface provides clear and comprehensive information on protection status and any action to be taken.

Speaking on the occasion Mr. Alexander Gnatusin said, “Kaspersky’s products are well know in the Indian Market; besides they are very light, easy to install, has small size of update and not less when 10 updates of antivirus database per day, which can be installed even on old computer with small size of memory or non speedy CPU. Kaspersky’s products become very popular all around the World and India isn’t an exception in this trend. It’s a right time to launch Kaspersky Internet Security single user box, market is ready for this step. Kaspersky became like trend setter in Security solution market and these reflects on prices Pan India, market strategies of competitors, channel programs and etc. It’s right time to do next step in market development”.
Speaking about Kaspersky’s India operations he further added, “Currently we are expanding our presence in India, soon will be opening our Regional office in Hyderabad. Also we’re soon looking at extending the Product line in India. In fact Kaspersky Lab has already been investing in India since the last few years. In the Hyderabad office we will employ only local professionals, alongside simultaneous PR and Marketing activities.  Thus the size of investments in the Indian market will grow & overall we’re expecting to spend not less than $1M till the end of 2009.”
Also speaking on the occasion Mr. Q. A. Tapia, said that “As result of setting up a 24x7 Technical support center based out of Hyderabad, in Dec. 2005, several prestigious and key organizations in India such as India Railways, VSNL/Tata, IIM Ahmadabad, Defense Organizations, Police Departments, key Govt. organizations, Financial Institutions like Financial Technologies, SMC Global etc. have reposed their faith in Kaspersky and Zoom because of its excellent support in India.  Only in a very short time in the SOHO / Home user space, realizing the benefits and superiority of using Kaspersky in India - The market has made Kaspersky its No. 1  Choice.”
“And with Zoom training over 1000 engineers each month in Kaspersky’s products, we have a reach in almost all organizations all India, with our (Kaspersky-trained) engineers working from the junior most to the very top positions in India.  This gives Kaspersky Lab tremendous goodwill and leverage for promoting technologies and products that it represents.”
Kaspersky Lab experts predict huge growth in the number of new malicious programs over a period of time; a predicted ten-fold increase means the number of malicious programs will exceed 20 million. Kaspersky Internet Security 2009 addresses this threat by using a groundbreaking approach to antivirus protection: system-wide monitoring to ensure users are completely protected from all IT threats. Kaspersky Internet Security 2009 incorporates an innovative application activity filtration module that makes use of HIPS (Host-based Intrusion Prevention System) technology together with a proactive defense module and an integrated firewall. These protect the system against both known and unknown threats. Additionally, a white-list feature for trusted applications significantly reduces the need for user interaction. All unknown applications are subjected to complex analysis; the application is then assigned a security rating based on the risk it presents. The rating assigned to an unknown application determines the level of access it has to operating system resources, network resources, confidential user data, system privileges and removable devices. This means that even if an application is malicious, the system will be protected from infection as the program will be unable to deliver its payload.
Kaspersky Internet Security 2009 is expressly designed to prevent systems from ever becoming infected; this provides far more effective security than attempting to deal with an infection after the fact. For example, its too late to disinfect a machine once spyware has already stolen the data needed to access a user’s bank account. The 2009 products create a secure environment on the user’s PC which constantly monitors all programs executed on the system and all potential attack vectors, including unprotected Wi-Fi connections, infected web sites, as well as MSN and ICQ traffic.
At the heart of the new generation of products is Kaspersky Lab’s new antivirus engine which is even more effective at detecting malicious programs than its predecessor. The new engine dramatically increases system scanning speed thanks to improved processing of objects and optimized use of system resources, particularly on dual- and quad-core processor platforms. The unique product architecture ensures high productivity and one of the lowest uses of system resources in the industry.
The range of functions designed to protect confidential user data has also been extended. The new generation products prevent users from unwittingly accessing known phishing sites and preclude the theft of important passwords and login details by key-logging programs.
Kaspersky Internet Security 2009 also includes a virtual keyboard that enables users to enter logins and passwords safely. Moreover, Kaspersky Internet Security 2009 prevents the theft of data transferred via secure connections (HTTPS, SSL) and can remove all traces of a user’s Internet activity (temporary files, cookies, etc.).
The components included in earlier product versions, such as the firewall, heuristic analyzer, parental control module and anti-spam module have all been enhanced and upgraded. The product interfaces have also been redesigned, making them more transparent to beginners and more experienced users alike. The new products include an automated application mode: these results in the best options being chosen without the user being bothered by requests for action. Information about protection status & any actions which need to be taken is also presented in A clearer form.
Kaspersky Anti-Virus 2009 is developed in line with the system requirements for Windows Vista and are fully compatible with 32-bit and 64-bit versions of the operating system.
Price & Availability:  1-User Kaspersky Internet Security is being targeted for end-customer purchase. The MRP is Rs. 990.00.  All channels pan-India will carry this product.
Further information about Kaspersky Anti-Virus 2009 and Kaspersky Internet Security 2009 can be found on the Kaspersky Lab site at www.kaspersky.com/homeuser

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