Detour Becomes First Hispanic Communications Firm Certified B Corporation

Detour Agency Inc, the marketing and communications agency for the Hispanic Community, recently became the first Hispanic-focused communications firm to earn B Corporation Certification.
By: Gueri Segura
June 2, 2009 - PRLog -- IRVINE, California > B Corporations are a new type of company that uses the power of business to solve social and environmental problems. Unlike companies whose principle focus is the bottom line, B Corporations are purpose-driven. They strive to benefit not only shareholders but all stakeholders such as the company’s employees, community, and the environment.

To become certified B Corporations, businesses must do two things:  meet comprehensive and transparent social and environmental performance standards and amend their corporate governing documents to incorporate the interests of employees, community and the environment.

“Being a successful business and having a social impact are not mutually exclusive,” said Detour Founder and Creative Director, Gueri Segura. “Detour seeks to create consciousness of sustainable brands among the Hispanic Community, by helping purpose-driven enterprises with marketing and communications efforts... Becoming a B Corporation accents our commitment to the community and the environment.”

Detour introduces sustainable brands to the Hispanic Community through creative marketing and branding strategies. The world is changing fast and we believe that by supporting and advocating social and environmental responsible brands, we can reach a more conscious and sustainable world.

“Detour is an admirable company for their commitment to support value-centered companies and organizations,” said B Lab co-founder Bart Houlahan.  “They will make a great partner for companies interested in expanding their market to the Hispanic Community.”

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About B Lab

B Lab is the nonprofit organization that certifies, supports, and promotes B Corporations. An independent body, the Standards Advisory Council, sets the legal and performance standards for B Corporation certification and oversees the evolution of those standards and the auditing of B Corporations.

In just over 18 months, the community of B Corporations has grown to over 190 Certified B Corporations that represent approximately $1B in collective marketplace, 31 different industries, and 26 different states.   B Lab envisions a new sector of the economy which uses the power of business to solve social and environmental problems. This sector will be comprised of a new type of corporation - the B Corporation. B Corporations will be legally recognized by the states, tax preferred by the IRS, and valued by investors and consumers. In our generation, this marketplace of B Corporations will reach 5-7% of US GDP -- the size of the non-profit sector today.

To contact B Lab, email Hardik Savalia  B Lab and B Corporation imagery and more information are available at

About Detour Agency, Inc

Detour introduces sustainable brands to the Hispanic Community through creative marketing and branding strategies.

Detour supports and advocates responsible companies, non-profit organizations, foundations, advertising agencies, start-up businesses, government agencies and individuals; by promoting products, services and causes that can bring a positive impact to the Latino community and the world.

To accomplish this purpose we work together with our clients as partners to leverage their brands by providing solutions in Branding, Strategy, Social Media, Advertising and Graphic Design.

Located in Irvine, California, Detour is a team of value-centered and creative people who are also passionate experienced advertising professionals craving for creative ideas. Ideas that invite Latinos to drive on the roads less traveled, in order to bring the best out of our current world.

Detour includes a management and production team of advertising professionals. The agency is owned and operated by founder & Creative Director Gueri Segura and co-founder & Project Development Director Paula Iñiguez.

Before taking a Detour, team members gathered vast experience creating, strategizing and developing brands for the Hispanic market.

Detour team members have worked in different communications and advertising agencies in the past, such as: Casanova Pendrill, alPunto, Ole advertising and Cruz/Cravetz, where they provided solutions to clients in branding, creative development, design, and production. Some brands the team members have worked for in the past are General Mills, Nestlé, Johnson & Johnson, California Lottery, AOL, UNICEF and Ad Council.

For more information on Detour Agency, Inc. please contact Gueri Segura at (714) 371 6968 or; visit the company’s website at and follow Detour updates at
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