Trendstop.com’s Ceo Jaana JÄtyri Reveals The Latest Womenswear Trends For Aw 2009-10

May 28, 2009 - PRLog -- Trendstop.com’s CEO, Jaana Jätyri revealed the latest emerging fashion trends in womenswear for Autumn/Winter 2009-10 as identified by the site’s global Creative Intelligence team. Jaana’s latest trend directions and forecasts summary has been published in the Department Store Yearbook 2009 edition.

These are Jaana’s A/W 2009-10 quick trend tips to look out for:

•   Black & White: optic prints
•   Green will be the new cobalt blue
•   Yellow will be the new red
•   Maxi skirts, maxi dresses
•   Statement shoulders
•   Paratrooper boots
•   Platforms & extreme heels
•   Velvet
•   Brocade & faux brocade effects
•   Printed wovens: lace prints, fur prints, houndstooth prints…

In addition to the seasonal tips Jaana has illustrated the latest trends and highlighted some of the key themes for A/W 2009-10. These include:

•   Byron’s girl – 19th Century Menswear Influences for women
•   Wardrobe Remix – Mix and match shamelessly from past decades
•   Bladerunner of Troy – Ancient Greece meets 80’s futurism


Jaana also commented about the economic situation “Part of the credit crunch trend is that people will make more out of the pieces they already have from past seasons. Also, the search for safety and security is reflected in our need for cocooning comfort, and will manifest in slouchy shapes, cocoon shapes and jersey garments”.


The full Womenswear AW 09-10 article containing Jaana Jätyri’s trend predictions can be viewed in the Department Store Yearbook 2009, published by Media One Communications Ltd. The latest fashion forecasts and trend analysis for Fall 2009-10 can be accessed directly on www.trendstop.com.

If you would like further information about any of the other trends, or would like to interview Jaana Jätyri, please contact Trendstop.com PR Team.

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Trendstop.com was launched in 2002 by fashion visionary and St Martins graduate Jaana Jätyri. The company’s trend HQ is in London where a skilled team of trend researchers, analysts and writers spot and forecast global fashion trends.