Shaw Hospitality Group wins IIDA Flooring Product Design Award for Factory Collection

May 26, 2009 - PRLog -- For the third consecutive year, Shaw Hospitality Group won top honors in the prestigious IIDA Hospitality Product Design Awards at Hospitality Design Expo. The Factory carpet collection for guest rooms and public spaces was named the Award of Excellence winner in the flooring/carpeting/rug category during the annual conference in Las Vegas, May 14-16.

Factory, a collection created by the Shaw Hospitality Group Design Studio led by Design Manager Pamela Rainey, is a sustainable, reclaimable collection that is third-party Cradle to Cradle Certified by McDonough Braungart Design Chemistry. The collection was recognized by a panel of four industry judges as the winner because of its environmental qualities, varying pattern scales within the collection, true usability in the hospitality industry and its fun and playful nature, said Viveca Bissonnette, 2009 IIDA judge and associate with Carrier Johnson in San Diego.

“Year after year, Shaw Hospitality Group and Pamela Rainey provide the hospitality market with unique, relevant and sustainable products. They are forward thinking in not only design but also in manufacturing, exceeding the need of designers, owners and consumers,” Bissonette said. “Shaw Hospitality Group consistently introduces carpet collections that are different, usable and sustainable.”

This award is the third annual win in the competition that honors innovation, function and aesthetic advancements in the hospitality industry. Shaw Hospitality Group won Best of Competition at HD 2007 for its AfterImages Collection, and Floor Architecture was named the Award of Excellence winner in the flooring category in 2008.

Rainey was first inspired to create the Factory collection after studying the 1934 Museum of Modern Art Exhibit “Machine Art,” which was organized by architect Phillip Johnson. The exhibition recognized the raw beauty of objects created without artistic intention. Intrigued by this exhibit, Rainey toured manufacturing plants and industrial buildings to uncover the artistic beauty of common machinery. She photographed and sketched the designs that caught her eye, which later transpired into the Factory collection.

Rainey worked on the collection for about six months prior to the launch of Factory at HD Expo 2009. “The conceptual story and design inspiration are just as important as the actual end product,” she said. “When you create something like this carpet collection, a part of yourself is in the designs, which is evident in any art form.”

“We are extremely honored to be recognized for the third year in a row by IIDA and HD magazine,” said Desiree Worsley, Shaw Hospitality Group Vice President of Marketing. “We have an extremely talented group of designers and artists in the Shaw Hospitality Group Design Studio, and we pride ourselves on delivering sustainable carpet designs that meet the ever-evolving design needs of customers in the industry.”

Factory’s 16 industrial chic patterns translate manufacturing components and repeated engineered shapes into designs that are as beautiful as they are environmentally responsible. Made with Shaw Industries’ Cradle to Cradle MBDC certified Eco Solution Q® nylon, this collection is sustainable and reclaimable and never has to end up in a landfill.

Shaw Hospitality Group offers more than 288 solution dyed colors for Factory, a tufted carpet collection for guest rooms and public spaces.

About Shaw Hospitality Group
Shaw Hospitality Group is dedicated to delivering new and innovative designs to the hospitality industry worldwide. Because we understand the language of design, our collections are always trend-forward and one-of-a-kind.

Shaw Hospitality Group is a vertically integrated mill offering the widest selection of standard and custom products in the guest rooms market, while also specializing in custom pattern carpet for hotel public areas, ageless living and retail. Shaw Hospitality Group provides design leadership and offers the resources and experience necessary to create products targeted to the diverse needs of a global marketplace. Sustainability through Innovation™ That’s the Shaw Green Edge, and Shaw Hospitality Group’s commitment to sustainability and cradle-to-cradle products.

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Shaw Hospitality Group, a leading provider of guest rooms and public space carpet in the hospitality industry, offers products that are sustainable and cradle to cradle certified by MBDC. At Shaw Hospitality Group, we speak the language of the design.