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Colourful Underwear for Men
Underwear sales - Schultz underwear increase in sales of colourful underwear
By: Janine Schultz
Underwear colours have changed for the better – brighter and whiter!
Many men would not be caught dead in pink underwear or any pastel underwear, but with a changing mind set of men pink and other colours are becoming more and more popular. Pink is a growing in popularity and men are not afraid of wearing pink and showing their feminine side.
According to Schultz jeans who are celebrating record sales for the start of the year for both jeans and underwear especially pink underwear! Richard Schultz, director, says “More men are buying colourful underwear especially pink, red, blue and yellow. White and black still remain good sellers but colourful underwear is showing a massive increase in sales”
Richard Schultz added “Men have become more open-minded when it comes to colour and love to wear bolder and more feminine colour. Loving this freedom and enjoying colours, men are demanding more from their underwear nowadays, even though white and black, boxers and briefs remain good sellers, the colourful boxers and briefs are flying out of the warehouse. Women are also continuing to buy their men underwear women have always loved colourful underwear which has encouraged men to take the plunge and wear colours that compliment skin tones”. Men are waking up and realizing that colour is no reflection on their masculinity, but their fine attention to fashion and detail.”
Schultz offer colours from perfect pink to passionate purple and completing the look on all the underwear for men and of course our women’s underwear range is the fun and witty strapline.
When Schultz launched their underwear range 2 years ago they realised that men wanted more from their underwear and the colour palette was born giving the customer a wide range of colours to chose from. Janine - Schultz Marketing director said “We love the colour palette and know that European men are leaders in embracing colourful underwear and as our advertisements in magazines such as FHM and Glamour show, pink and other colourful underwear is very popular.”
Richard Schultz added “We are hopeful that our jeans, underwear and t-shirt ranges will soon be hitting America with the Schultzjeans American website in the pipeline we are hoping for a positive response. We know that European men embrace colour and with the changing buying habits of American men, we are hoping that they will just love our colourful, fun and witty underwear. Topped with out witty and flirty straplines it completes the look with a flash of colour and always a statement. Schultz underwear feature red, white, blue, pink waistbands to name but a few colours.
“Men are embracing their fashion sense more today than at any other time before and they are shopping with care and investing in quality products that they know will compliment them” Richard said. “What men wear to work may not be what they wear to the gym or out on the weekend. And they are feeling more freedom to express their individuality, hence the liberation of colour and the embracing of underwear with colour.” Long may it continue!
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New exciting designer website for men and women, For men - designer jeans, underwear and T-shirts. For Women designer jeans and underwear. Jeans have the brand new Schultz strap and the range is edgy, flirty and different.