Dr. Beck’s “Ultimate Chiropractic Ads” Become the Essential Marketing Tool for Chiropractors

May 22, 2009 - PRLog -- KERRVILLE, TX
Using personal experience, Dr. Michael Beck has created (http://www.ultimatechiropracticads.com) to give Chiropractors worldwide, the tools to grow a healthy practice without creating excessive advertising debt.   This system has been tested in Chiropractic offices worldwide before being released to the profession.  Already many Chiropractors have begun to apply these tools and have already seen a healthy return on their investment.
The Need and a Plan
Strategically designed to look like an article, The Ultimate Chiropractic Ads target conditions such as migraines, arthritis, carpel tunnel syndrome, TMJ and more.  The ads present an opportunity for Chiropractors to educate their community by explaining how those conditions could have an effect the patient's lifestyle and impact their quality of life.  Therefore the patient is already motivated to call for an appointment and ready to begin treatment.
Dr. Beck supplies all of the tools necessary for Chiropractors to market their practice effectively in a Basic Edition.  Complete with over 40 print ready ads as well as written reports to help further educate the Chiropractic patient.  In the unique marketing system, Dr. Beck shows Chiropractors how to increase their  ROI, gives money saving tips on ad placement and research studies that back the ad claims. A Platinum Edition option is also offered consisting of spinal decompression and cold laser therapy ads.  Both Editions have been tested in multiple Chiropractic offices and have proven to bring in quality patients and grow a thriving practice.
Essential and Cost Effective
In the past Chiropractors have been hard pressed to find unique ways to advertise.  They have hired consultants and coaches looking for “outside the box” ways to increase new patient flow.  Both options fall short of their good intentions by possibly suggesting free spinal screenings which involve giving up a weekend with the family and attempting to connect with people in a crowded and noisy venue.  Most people if asked will say that they don't have any problems or they will avoid the questions altogether.  Quite possibly the screening will result in a visit from one or two people coming in. However, will the patient be motivated by pain and discomfort, ready to commit to a recommended treatment plan?  The screening was free to them, not to your practice.  Therefore, the numbers will be clear as the cost of the “free” screenings continue to mount time after time.
Telemarketing companies are effective in the fact that they do get patients to walk through the front door of your office.  Then again are the prospects only there for the free exam?  And at what cost to your marketing budget?  Each patient will cost you money whether they ever return for the ROF or not.  Your practice statistics help track the ratio of captures with the telemarketing system and the numbers really don’t justify the cost.  
With the Ultimate Chiropractic Ads there are no more spinal screenings, no more telemarketing companies.  The work is all done for you.  The doctor and his staff never have to leave or pay telemarketers to call people at home.
Once the kit arrives in the mail, all the Chiropractor has to do is put their information within the text of the ads.  The name of the practice, where it is located, phone number, the amount of the specific offer and an end date or length of time the offer is valid.   Dr. Beck has even included tips on how to increase income by incorporating supplements and product sales within the office.  Chiropractors worldwide agree that this is an essential tool for any Chiropractor and his staff.

Ultimate Goal and Results
A steady flow of new patients motivated to seek Chiropractic for their health and lifestyle is the goal.  However, the residual income generated by the referrals by those motivated patients, the extended family members, neighbors and co workers.  Isn’t that the ultimate goal?  The end result is a healthy practice growing and multiplying from the inside out.   Chiropractors can begin to help patients get back to a lifestyle full of quality and free from pain.  
To access a free Chiropractic Advertising Audio and more information on how successful marketing ads stimulate new patient growth and create a healthy practice visit: http://ultimatechiropracticads.com
Dr. Michael Beck
DC Practice Tools, LLC
830/584-0223
drmbeck@dcpracticetools.com

# # #

Dr. Beck is a skilled copywriter, entrepreneur and Chiropractor. As the creature and marketing coach of DC Practice Tools LLC. Dr. Beck shows Chiropractors worldwide, how to implement his proven strategies for a more profitable and successful practice.