New fashion icon Michelle Obama models direct from White House

Could the huge popularity of Michelle Obama be a sign of changing attitudes in the fashion industry?
By: David Chandler
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• Modelling

May 21, 2009 - PRLog -- When industry giant US Vogue featured Michelle Obama on its cover recently, it seemed as if the fashion business might be shifting closer to celebrating ‘real’ people than in any time in recent memory.

This comes as welcome news to Damian O’Connor, Managing Director of Models Direct, one of the UK’s largest modelling agencies. O’Connor has watched attitudes and ideas about beauty change over the decades, and believes that with women like Michelle Obama becoming fashion icons, there have never been more opportunities for people who are interested in becoming a model.

“The Annie Leibowitz portraits of Michelle Obama in the March issue of Vogue are phenomenal,” says O’Connor. “She stands out as a new kind of fashion icon, someone who is incredibly stylish, but who is also highly intelligent, confident, powerful, and successful in her profession. She is an inspiration to anyone thinking of starting a modelling career.”

This is what makes Michelle Obama’s status as a new style icon far more significant than the latest Hollywood star or supermodel. She is the biggest political icon to hit the fashion industry since Jackie Kennedy in the sixties.

For any women who dreams of working as a model, or who is interested in fashion and clothes, the way that the industry has embraced Michelle Obama shows that fashion is about more than skinny supermodels.

As a professional older woman, well-built and highly educated, she shows that women don’t need to sacrifice the rest of their lives in the hope of pursing a modelling career.

The true secret to her appeal is her innate sense of style. She understands what works for her, she knows how she wants to look, and she makes great decisions about the designers and the garments that she chooses.

Further links/information:

* To find out more about Models Direct:  

* Find out about how you could become a model:

* To find a model for your business:

Dave Chandler
Campaign manager
t +44 (0) 870 041 0459

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