Bazis IG helped to apply new research methodology in Russia

To have immediate results using off-line methods is marketing research reality, - was confirmed in Russia
May 14, 2009 - PRLog -- To have immediate results using off-line methods is marketing research reality, - was confirmed in Russia. Contributing to an international project, Bazis Intelligence Group working together with AcuPOLL Research conducted Central Location Test in Moscow at the end of March. AcuPOLL data collection method is new for Russia. It offers the benefit of testing concepts quickly, with real time results of multiple “Touch-points” tested.

Research objective was to test new advertising concept for international skin care products manufacturer. Suggested methodology supposed to invite 200 women for a study. The session duration was 3 hours. The main challenge for Bazis IG moderator was to organize so many respondents at the same time.

Methodology description. Consumers directly input their responses via keypads into the AcuPOLL system, leading to “honest responses” and a virtual absence of “refused” responses, while also minimizing data collection error.  Designed for developmental learning, consumers participate in Qual/Quant questioning at the end of each session, providing feedback on ideas, which are then tested among the total sample to assess the level of agreement/disagreement among all consumers.

About AcuPOLL

With world headquarters in Cincinnati, Ohio, AcuPOLL Research, Inc., is a global brand building research agency that uses a patented system to provide companies with clear business recommendations based on a thorough analysis of customized data.

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Bazis IG is a full-service research agency, working in Russia and CIS. We specialize in creative qualitative research – expert groups, ideation sessions, design labs. In quantitative arena, we carry out large scope CATI and FTF projects
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